Today, we announce the launch of our second ebook, Thursday Bram’s Discover Your New Job Online: Everything You Need to Know to Land a Great Job in the Digital Age.  This all-original book is your map to the increasingly complex resources available to today’s job-hunter.

Former employment agency staffer and ex-Lifehack writer Thursday Bram guides you through the process of building up your personal and professional brand, putting your best face forward on your resume and other application materials, and leveraging hundreds of Internet resources to find the perfect openings to advance your career.

Discover Your New Job Online is available for immediate download from our bookstore for only $8.99 US. A free excerpt is available to preview before you buy.

ONE WEEK ONLY: Use the coupon code DREAMJOB to get $2 off the normal cover price. But hurry – this offer expires on January 20 at midnight PST!

Check out Back to Basics Productivity too!

Don’t forget to check out our previous ebook title, Back to Basics Productivity, also available in our bookstore. Back to Basics Productivity is chock-full of advice and tips about getting more done in less time so you can live your life, with plenty to offer both the beginner and the advanced devotee of GTD, Covey, or any other system. Download your copy today for only $8.99.

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To earn your commission, simply sign up through E-junkie and use the unique affiliate link they provide you to direct your readers to our products.

Review our books

If you’d like to receive a copy of Discover Your New Job Online for review on your website or in print, please contact us using our contact form. Be sure to select “Press and Media” from the Subject dropdown so your message can be directed to the proper recipients. We will be happy to consider your request!

Write an Ebook for Lifehack

Interested in publishing an original ebook on a topic covered by Lifehack? We’d love you to consider publishing with us! Lifehack offers an extensive, highly targeted audience for your work, and a first-rate editorial staff that can help you fine-tune your work. If you would like to propose an ebook title, contact us using our contact form. Select “Book or Product Testing” from the dropdown to direct your message to the proper person. A full proposal is not necessary at this time, just a few paragraphs detailing your concept and the background you bring to it. If interested, we will contact you for a fuller proposal. Please study our current publications as well as the website to get an idea of what sort of topics and writing we’re looking for.

Order Discover Your New Job Online today!

Dustin M. Wax is a freelance writer and project manager at Stepcase Lifehack. He can be reached though his freelancing site at DustinWax.com</a., where his various projects can be viewed. When he's not writing, he teaches anthropology and gender studies in Las Vegas, NV. He is the author of Don't Be Stupid: A Guide to Learning, Studying, and Succeeding at College.

Follow him on Twitter: @dwax.

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Another year is winding down, and that means it’s time to take a look back at what we’ve done here at Lifehack over the last 12 months. 2009 was a scary year for a lot of people – corporate layoffs, a shaky global economy, stunningly vicious politics, old wars grinding on and new ones flaring up. In the midst of all this, though, many saw opportunities; with the myth of life-long corporate employment shattered as some of the world’s biggest companies teetered on the brink of collapse, entrepreneurship enjoyed a major resurgence. This rise in self-reliance extends beyond our work life, too – people are embracing a do-it-yourself, person-to-person lifestyle where status and the display of wealth matter much less than authenticity and social interaction.

All of this is reflected in the posts that went up on this site over the last year. What follows is a list of the 90 most popular, most commented on, and most talked-about posts from 2009, and as you can see, in addition to our usual mix of posts about personal productivity, organization, webware, and creativity, a large number of posts about personal finance and self-employment made the top of the list. It’s not surprising that Lifehack’s staff and contributors would write posts that reflect the tenor of the times, nor that such posts would resonate most with our audience.

What emerges from all this is a treasure trove of good advice, ranging from the lofty and idealistic to the immediately practical. We promise to continue to provide quality tips and advice about work, technology, money, and just plain living in the new year and beyond. If you haven’t already, make sure you subscribe to our feed and follow us on Twitter so you don’t miss any of the great posts we have in store for 2010!

Software and Technology

2009 was notable for the maturing of online applications, the explosion of applications for mobile phones, and the mainstreaming of social networking services like Twitter and Facebook. Popular stories at Lifehack covered tips for the use (and not abuse) of social networking services, tips on using your computer effectively and securely, and recommendations for applications online, on your PC, and on your Android phones.

1. Getting Productive with the Webware 100 (Dustin M. Wax)
2. Searching for a Shared Virtual Workspace? (Clemens Rettich)
3. Is Google Ready to Handle Your Business? (Part 1) and (Part 2) (Dustin M. Wax)
4. From Here to Tweeternity: A Practical Guide to Getting Started on Twitter (Dustin M. Wax)
5. Six Ways to Transform your Presentation (Paul Sloane)
6. Managing Your Social Network Addiction (Ibrahim Husain)
7. 8 Keys to Internet Security (Dustin M. Wax)
8. The First 10 Free Apps to Install on a New Windows PC (Dustin M. Wax)
9. 12 Free Android Apps to Help Get Things Done (Part 1) and (Part 2) (Dustin M. Wax)
10. Your Guide to Apps that Eliminate Distractions (Joel Falconer)

Lifestyle: Family, Fitness, and Finance

Money issues were on everyone’s minds this year, and our writers served up plenty of advice about managing both your money and your expectations. Advice about families and parenting was popular this year – or sometimes controversial, like Craig Harper’s poorly understood advice to take ownership of your past and recognize that whoever wronged you in the past, only you can set things right for yourself. And, since today’s worker is all-too-often someone who spends most of her or his day sitting, our writers’ advice on getting some activity into your life was well appreciated.

1. How to Stop Yelling at Your Kids (Erin Kurt)
2. If Your Childhood Sucked – It’s Time to Stop Blaming Your Parents! (Craig Harper)
3. How to Recognize Imminent Danger: 7 Essential Safety Rules (Mary Jaksch)
4. 30 Money Sites to Check Out in 2009 (Thursday Bram)
5. 3 Scary Misconceptions About Money (Joel Falconer)
6. Great Ways to Become Poor and Stay Poor (Paul Sloane)
7. How to Start Running – Without Feeling Like a Failure (Mary Jaksch)
8. Pain and Posture: The Basics (Jamie Nischan)
9. How to Start Running – Without Feeling Like a Failure (Mary Jaksch)
10. A Workout for Geeks (Daryl Furuyama)

Personal Productivity and Creativity

Advice about getting productive makes up the core of Lifehack’s content, so naturally our most popular and most talked about posts this year were just that. From developing the right mindset to promoting creativity to finding inspiration and motivation, we offered tons of advice on getting things done.

1. 12 Lists That Help You Get Things Done (Dustin M. Wax)
2. Procrastination – NOT a Problem! (Francis Wade)
3. 10 Best Productivity Books of 2009 (Dustin M. Wax)
4. 11 Ways to Think Outside the Box (Dustin M. Wax)
5. 8 Ways to Kill Clutter in 5 Minutes (David Pierce)
6. Reaching Your Goals – Dutch Style (Christine Buske)
7. New Year’s Resolutions Don’t Work – Here’s Why (Steve Errey)
8. How to Make Decisions Under Pressure (Joel Falconer)
9. Limits and Creativity (Dustin M. Wax)
10. The Daily Grind: A Matter of Momentum (Joel Falconer)
11. 4 Pocket-Sized Tools to Help You Generate Killer Ideas Any Time, Anywhere (Chuck Frey)
12. How to Think What Nobody Else Thinks (Paul Sloane)
13. 9 Lists To Keep Updated, and Keep Handy (David Pierce)
14. 10 Reasons Paper is The Most Flexible Productivity Platform (Joel Falconer)
15. 3 Tips to Improve Memory Quickly (Steve Martile)
16. How to Wake Up and Instantly Achieve Something Everyday (Paul Dickinson)
17. Stripped GTD: 3 Habits That Make You More Productive (David Pierce)
18. Ten Great Ways to Crush Creativity (Paul Sloane)
19. Scoring 100% in Time Management (Francis Wade)
20. 7 Steps For Making a New Year’s Resolution and Keeping It (Annabel Candy)

My incomplete series on getting back on track with a productivity system, “GTD Refresh”, was quite popular but was never completed. The next step for me was supposed to be eliminating my email backlog and adopting an “Inbox Zero” approach, but frankly, email won. This year – I’m going to try again in 2010 and so you may well see more “GTD Refresh posts in the not-too-distant future.

• GTD Refresh, Part 1: Getting My Head Together
• GTD Refresh, Part 2: Contexts and Calendar
• GTD Refresh, Part 3: Projects
• GTD Refresh, Part 4: Getting Sorted
• GTD Refresh, Part 5: Building the Weekly Review Habit
• GTD Refresh, Part 6: Decisiveness

2009 was bookended by two publications with something to offer the would-be personal productivity expert. David Allen’s Making It All Work revisited the core concepts of GTD and expanded on elements that had been weakly developed in his earlier work. You can read my lengthy review here: (Part 1) (Part 2) (Part 3)

And our most popular series, my “Back to Basics” posts from 2008, were collected, revised, and expanded (with 2 new chapters) in the release of Back to Basics Productivity which will be joined in 2010 by several more ebook releases.

Work and Career

With the economy huddling in on itself this year, even non-entrepreneurs had to learn to be more entrepreneurial. Promotions, raises, or just holding onto your job and pay level, required a demonstration of unusual career intelligence, and our writers offered a heaping portion of it. And for those in our workforce who took the plunge – voluntarily or not – into self-employment, advice on personal branding, small-business promotion, and entrepreneurship were in no short supply.

1. What to Do if You Don’t Get Along with Your Boss (Paul Sloane)
2. Darth Vader’s “Management” Secrets (Art Carden)
3. 21 Entrepreneurship Websites Worth Checking Out
4. 3 Areas You Must Invest in During an Economic Recession (Dan Schawbel)
5. Personal Branding Basics (Dan Schawbel)
6. Seven Great Questions to Ask at a Job Interview (Paul Sloane)
7. Why A Good Web Site Matters To Your Business (Susan Baroncini-Moe)
8. How to do Good AND Make a Profit (Arvind Devalia)
9. 12 Tips for Better Business Writing (Dustin M. Wax)
10. 10 Questions to Ask Yourself About Your Job (Paul Sloane)

Productivity Pr0n

It may seem distracting, even materialistic, to drool over office supplies, but let’s face it: I do it, you do it, and geeks around the world do it. And with good reason, actually: the right tool can (in David Pierce’s words) make all the difference. Moleskine’s were popular as always, but a list of alternative notebooks caught the eye of those put off by the style or cost of the famous pocket notebook. Pens also got a lot of attention – it may seem silly to those who are (or pretend to be) perfectly comfortable with their 12-for-a-dollar stick pens, but there truly is no feeling quite like that of a quality writing instrument gliding over the page. And for funsies, there’s are review of the Prada Link, because gadgets are way cool.

1. 10 Great Moleskine Hacks (Dustin M. Wax)
2. Stationery Pr0n: Japanese Pens and More from JetPens.com (Dustin M. Wax)
3. Why a Great Pen Makes All the Difference (David Pierce)
4. 5 Reasons to Pay Good Money for a Moleskine (Dustin M. Wax)
5. 13 Things to Do with a Moleskine Notebook (Dustin M. Wax)
6. 10 Great Moleskine Hacks (Dustin M. Wax)
7. 9 Places to Always Keep Pen and Paper Handy (David Pierce)
8. 10 Affordable Pens Geeks Love (Dustin M. Wax)
9. 10 Great Notebooks Productive People Love (Dustin M. Wax)
10. The Trend of Productivity Accessories is Here (Leon Ho)

Life Lessons

Finally, the catch-all for what’s left. There are some brilliant people writing on Lifehack – small business experts, marketing gurus, life coaches, creativity specialists, and so on. It stands to reason that not all their advice could be slotted into easy categories. So below you’ll find advice on relating with others, mastering your own weaknesses and giving rein to your strengths, developing a charitable mindset, dealing with hardships, and more.

1. 10 Small Ways to Make the World a Better Place (Dustin M. Wax)
2. Have You Started Planning for a Successful 2010? Here’s How! (Susan Baroncini-Moe)
3. Rethink the Season of Giving (Dustin M. Wax)
4. 7 Ways to Deal with Annoying People and Still Get Things Done (Dustin M. Wax)
5. 12 Personality Types to Avoid to Make 2009 Your Best Year (Craig Harper)
6. Life Lessons of the Dread Pirate Roberts (Dustin M. Wax)
7. Six Great Ways to Vent Your Frustrations (Danielle Marie Crume)
8. How to Stay Motivated and On-Track When You’re Struggling (Susan Baroncini-Moe)
9. Change The Way You See Fear And Change Your Life (Susan Baroncini-Moe)
10. The Five Reasons Why You Are Not Fulfilling Your Potential (Paul Sloane)
11. How to Be Offended (Dustin M. Wax)
12. Improve Your Charitable Giving: Let Not Your Left Hand Know What Your Right Is Doing (Art Carden)
13. 10 Things in Life That Aren’t Fair – and What to Do About Them (Part 1) and (Part 2) (Dustin M. Wax)
14. 7 Steps to Start Lucid Dreaming (Steven Aitchinson)
15. Changing Your Personal Reality (Part 1) and (Part 2) (Craig Harper)
16. Dating, Living, and Being Your Best Self (Dustin M. Wax)
17. Go on a Date with Life and More Ways to Go on a Date with Life (Dustin M. Wax)
18. Being a Man in the 21st Century (Part 1) and (Part 2) (Dustin M. Wax)
19. The Work of Worry (Dustin M. Wax)
20. Your Happiness Plan (Craig Harper)

Were there any other posts here in the last year that helped you or gave you a new perspective on your work, life, or the people around you? Let us know in the comments!

Finally, I want to take a moment to recognize all the staff writers and guest contributors who worked hard to provide our readers with wisdom and insight in 2009. On the staff, there’s Leon Ho (site owner), myself (project manager), and our staff writers Joel Falconer and Thursday Bram, now departed. Our contributors and guests consist of:

Thanks to all of them, and to you, our readers, for making 2009 a great year!

Dustin M. Wax is a freelance writer and project manager at Stepcase Lifehack. He is also the creator of The Writer's Technology Companion, a site devoted to the tools of the writing trade. When he's not writing, he teaches anthropology and gender studies in Las Vegas, NV. He is the author of Don't Be Stupid: A Guide to Learning, Studying, and Succeeding at College.

Follow him on Twitter: @dwax.

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As far as I’m concerned, there is no better personal productivity tool than the humble to-do list. Just the ability to put down and visually scan everything you’ve got on your plate offers a huge benefit – as anyone who’s ever reached for a sheet of paper and started listing tasks when they were feeling overwhelmed will attest.

What’s missing in most to-do lists, though, is the element of time. My beloved Moleskine is a case in point: whenever I think of something I have to do, I add it to the end of the list. During reviews, I’ll sit and brainstorm tasks, and they too go to the end of the list. In good GTD fashion, there are no priorities and only tasks with fixed time requirements end up on my calendar.

Which means that when I have time, I have to scan through pages, skipping over finished items, to find something to work on. If I were a better GTD’er and used contexts more efficiently, I’d have the same problem, although the lists would be shorter since they’re be limited to what I can do in my office or out and about or on the phone.

Enter TeuxDeux, a new task list that bills itself as “a simple, designy, free, browser-based to-do app.” “Simple” is right – TeuxDeux’s interface consists of columns for the next 5 days and a “Someday” section underneath. You can add tasks in the text box at the top of each day, click finished tasks to cross them out, delete finished tasks, and drag tasks from one day to another or to the “Someday” list.

And that’s it. No contexts, no projects, no time tracking, none of that stuff. You enter tasks, you do them, you cross them off. If you don’t finish something, you can drag it to another day. The interface is lovely – you wouldn’t normally call something “designy”, except that TeuxDeux is a collaboration between two design houses that are clearly looking to demonstrate their skill to potential clients – and everything just works.

Using TeuxDeux as a planner

I have accounts with a dozen online to-do list managers, and yet I keep coming back to my trusty Moleskine. So what makes TeuxDeux special? What do I need with yet another online task list? And could it possibly be that I’m giving up my beloved Moleskine?

Have no fear, my Moleskine isn’t going anywhere. It’s still the best tool I’ve found for on-the-go capture, not just of to-do list items but phone numbers and addresses, notes to myself, project outlines, and random ideas.

TeuxDeux fills a gap that I hadn’t really known needed filling, and that no other task list manager has really addressed – daily and weekly planning. As a daily planner, TeuxDeux acts as an MIT list – “Most Important Tasks”, also known as “Big Rocks”.

I have hundreds of tasks in my Moleskine – after all, I’m a college instructor, a freelance writer, a blogger, a website manager, a book editor, an apartment renter, an uncle and brother and son, a single man, and a person living his life. Each of those roles comes with dozens of things to do, from researching an academic presentation to buying toothpaste and breakfast cereal.

But I can’t just sit down and do all those tasks one by one – on any given day, there are certain things I have to do and certain things I’d like to do and certain things I’d do if I found some spare time. An MIT list is a list of the 3-5 things that are, as the name suggests, most important to get done today. The things that, if you finished just those tasks, you’d have had a good, productive day.

TeuxDeux makes it easy to whip up a list of the day’s tasks quickly, and I can drag and drop them around to roughly prioritize them. When they’re done, I can go back to my Moleskine and cross them off. If I don’t finish all of them, I just drag the remaining tasks to the next day.

Since I can see the whole week in one view, TeuxDeux also allows me to plan out what I need to do in the days to come, making it really useful for a Weekly Review. A calendar isn’t a really useful tool for plotting out tasks; rather, calendars are good for blocking out time to do those tasks in. For example, I might block out 4 hours for writing on my calendar, but the particular things I need to write go on TeuxDeux. Or I’ll block out the time I spend in my office on campus on my calendar, but the tasks I need to do while in my office are on my TeuxDeux list for that day. And whatever I don’t get done can be easily dragged to the next day.

You can do all this with most task lists, of course, but not so easily or intuitively. The only real drawback is that TeuxDeux is entirely self-contained and not easily accessible except through a computer browser. An iPhone app is apparently in the works, and hopefully they’ll develop apps for Android, Palm, and Blackberry as well. But it would also be nice to be able to add tasks via third-party services like Jott or Dial2Do, or to access your daily lists in other applications.

Still, as it is, TeuxDeux is proving an immensely useful tool that fits well with my mostly paper-based productivity system. As you look forward to the new year, you should definitely give it a try and see how it can help you stay on task and get things done in 2010. And let us know what you think in the comments!

Dustin M. Wax is a freelance writer and project manager at Stepcase Lifehack. He is also the creator of The Writer's Technology Companion, a site devoted to the tools of the writing trade. When he's not writing, he teaches anthropology and gender studies in Las Vegas, NV. He is the author of Don't Be Stupid: A Guide to Learning, Studying, and Succeeding at College.

Follow him on Twitter: @dwax.

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One of the more useful aspects of Twitter is the ability to quickly broadcast images, videos, and other media to your followers, making it an effective “mo-blogging” (mobile blogging) platform. Twitter doesn’t have this ability built in, though; sending pictures or video clips to Twitter requires using third-party services like TwitPic. Most Twitter clients will automatically upload images to these third-party hosts and add a link to your tweets, making the whole experience rather seamless.

This is a pretty good solution for casual sharing, but if you’re using Twitter as part of your personal branding efforts, or if you’re serious about the media you’re distributing, you might want more control over how your media is stored and displayed online. TwitPic and the other services don’t offer much in the way of page customization. They also scatter your content over several sites.

Then there’s the Twitter API limit, which limits access to only your last 3200 tweets. Assuming you’re sharing things on Twitter that are more important than what you ate for lunch and what cute thing your cat just did, you might worry about losing your online history as you build up past the 3200 mark.

Having discovered too late Twitter’s API limit (I’m almost to 3700 tweets at the moment), I decided I didn’t want to risk my images and other posted material becoming difficult to access – although much of my Twittering is purely personal, my stream is an important part of my online professional presence, and I want to make sure it’s not only archived but accessible moving forward.

Enter Posterous. Posterous is a lifestreaming service that sits somewhere between Twitter and a blog in terms of features. It’s not really intended for essay-like blogging, but rather for capturing images, video, web links, and thoughts quickly and easily. What’s important here is that you can post via email or even SMS message, and it can be set up to automatically forward anything you post to Twitter, Facebook, and a number of other services (including your own blog). Using Posterous, I can create a permanent record of the images, videos, audio clips, and other material I post to Twitter, and I can do so in a customizable, brandable space that offers me far more control over my content than I have with services like TwitPic or even Twitter.

Here’s how to set up and use Posterous as a home for all your tweetable media.

Set up a Posterous account

An unusual thing about Posterous is that you can’t just go to the website and sign up – you create an account by using the service.

1. Send a photo, video, or just text email to post@posterous.com.
2. Within a few minutes, you’ll receive a confirmation email with a link to your newly-created site. At the moment, your post is it’s own stand-alone site. Click the link that allows you to change your password.
3. Posterous assigned you a username based on the username of the email address you sent your first email from (the part before the @ sign). Change that to whatever you want your site’s URL to be (it will be “username.posterous.com” where username is whatever you choose) and enter a password.
4. Now go to the “Manage” screen and start customizing the site.
5. Click “Edit this site” to change the name of the site and add a theme under “Theme and customize my site. If you know CSS and HTML, you can create your own theme. Also, you can upload a header image to really brand your site.
6. If you really want to get fancy, you can set up your Posterous site under your own domain name; follow the instructions on the “Edit” page.
7. You can also enter your Google Analytics Domain ID to track visitors using Google Analytics. Follow the instructions on the “Edit” page.
8. Click “Edit my profile” to add personal information and upload a photo of yourself.
9. From the “Manage” page, click “Manage emails and phone” to add other emails and your cell phone number so you can post from them. I recommend adding your main email address and your phone’s email address (if it’s different from your main email).
10. “From the “Manage” page, click “Autopost to Everywhere” to add your Twitter account and any other accounts you want to post to via Posterous. You can add Facebook and other social networks, image-hosting sites like Flickr and Picasa, and your own websites, among other services.

Now you’re set up to post to Posterous and have those posts forwarded automatically to Twitter (and wherever else you choose).

Post images, videos, and other media via Posterous

1. Add an address book entry to your contact manager for Posterous. Add both the main email address, post@posterous.com, and the SMS short code, 41411.
2. Anything you email to post@posterous.com will be automatically forwarded to all the services you’ve set up under “Autopost”. The subject line will be the title of your post at Posterous and will make up the body of your Tweet, so limit yourself to 130 characters (to leave room for the shortened URL to your post).
3. Posterous automatically resizes images to fit your theme. If you send multiple images, Posterous will create a very nice gallery so that all of them can be viewed within the main post. Videos are embedded in a Flash player, as are MP3 files you send to Posterous.
4. If you might only want to post something to Twitter, Facebook, your blog, or elsewhere, add one or more of the following email addresses to your address book entry:
   • Twitter: twitter@posterous.com
   • Flickr: flickr@posterous.com
   • Facebook: facebook@posterous.com
   • Tumblr: tumblr@posterous.com
   • Any other blog: blog@posterous.com
   • Posterous only: posterous@posterous.com
5. You can post text-only entries through the SMS number. Type “POST” (without the quotes) and enter up to 110 characters.
6. If your email program adds a signature line or a “Sent via” line, you can make sure that doesn’t get added to your post by typing “#end” (without the quotes) at the end of the text you want in your post.
7. You can also add a “Share on Posterous” bookmarklet to your browser for one-click posting from the Web. Any text and images you select before clicking will be posted (and you can add your own text as well). If you don’t select text, Posterous will scan the page for likely “excerpts” on the page, which you can scroll through until you find the part you want to post.

Drawbacks

While I think there are a lot of benefits to tweeting this way, even for regular text tweets, I have to admit there are also a few drawbacks. The most notable is that you have to remember to limit yourself to 130 characters (or less) in order to accommodate the link to your Posterous page. As if 140 characters wasn’t short enough!

Another drawback is that you can’t post through your favorite Twitter client – you have to use email or SMS to get your post to Posterous. In effect, Posterous becomes your Twitter client – but only for posting.

Finally, many Twitter clients offer previews of images on the more popular image- and video-hosting services. Your followers won’t be able to preview your images on Posterous in their Twitter client.

Obviously, I think the benefits outweigh the drawbacks, but you should be aware of them before taking the plunge yourself. If Twitter is not just a pastime for you, but a real part of your business or professional life, this is a way to take a lot more control over the content you post to Twitter.

Dustin M. Wax is a freelance writer and project manager at Stepcase Lifehack. He is also the creator of The Writer's Technology Companion, a site devoted to the tools of the writing trade. When he's not writing, he teaches anthropology and gender studies in Las Vegas, NV. He is the author of Don't Be Stupid: A Guide to Learning, Studying, and Succeeding at College.

Follow him on Twitter: @dwax.

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In part 1 of this post, I discussed the communications offerings that Google offers and the role they might play for small- and medium-sized businesses. In this follow-up, I will cover their productivity and promotional services, ranging from the productivity suite Google Docs to the free hosted blogging service Blogger. While Google’s communications tools are generally quite excellent, their productivity and promotion tools are much more a mixed bag. After the overview of Google’s various services, then, I’ll offer a short analysis of how well-suited Google apps are for business use overall, as well as discuss some new tools that might make a big impact in the near future.

Productivity Apps

Google Docs offers a reasonable alternative to costly office suites, although for complex work comes up short of Microsoft Office or even OpenOffice.org’s desktop-based software. Consisting of a word processor, spreadsheet, and presentation software, Docs imports from and exports to all of Microsoft’s default formats (although it cannot save to Office 2007’s docx format yet).

The word processor is great for creating, editing, and viewing short documents, offering a range of formatting options typical to basic word processing tasks. For longer documents, however, Docs comes up lacking: page numbers can only be applied to printed output, and the size of the document itself is limited to 500K, plus up to 2MB per inserted image. This makes Docs poorly suited to the creation of technical or training manuals, as well as formal documents like legal briefs.

Spreadsheets and presentations are similarly size-limited. Spreadsheets can be up to 256 columns, 200,000 cells, or 100 sheets, whichever is reached first. Presentations started within Google Docs are not limited in size, but imported presentations are limited to 10MB or 200 slides. Below those limits, however, both applications are very strong. The spreadsheet allows you to use most common spreadsheet functions and even populate cells with data pulled from Google searches. A form generator makes it possible to collect data from, say, website users, and view the data as a Google spreadsheet.

The presentation editor is well-designed, making putting presentations together about as easy as it is with any other program. A number of themes are included, and you can import your own backgrounds as well. Giving presentations is another story, however. The presentation mode, even when you use F11 to make the browser full-screen, still includes a Google toolbar at the bottom of the screen, detracting attention from your slides. You also won’t be able to control your presentation using a PowerPoint remote.

Where Google Docs excels is in collaboration and sharing, making very effective use of the Internet to get work done. Documents and spreadsheets can be easily edited by multiple users, with tracking and permissions to make sure nothing irreparable happens. Presentations can be delivered remotely, paired with Google Talk and controlled from the host’s computer. Anything created with Google Docs can be shared on the Internet, either as a webpage or as an embedded document.

The newly released Google Apps Sync for Microsoft Outlook allows Premium subscribers to use Google Apps as a replacement for Microsoft’s expensive Exchange. Installed alongside Outlook, the program allows calendars and contacts, to be shared and searched across your company, with features like schedule availability that users expect from Exchange. Notes, tasks, and journals are not shared, but for businesses that don’t rely on them too heavily, this might be a fairly effective replacement for Exchange. A migration utility allows existing Exchange systems to be easily transferred to your Google Apps account, making the whole process transparent to your employees. (A similar program exists for Lotus Notes users.)

Google Sites, a simple-to-use wiki engine, offers further options for collaboaration. Combined with the task manager in Gmail and the Google Calendar, you can handle most basic projects fairly easily. More complex project management isn’t possible, though – for flowcharting, GANTT charting, and other project management mainstays, you’ll need a dedicated application.

Google’s Calendar is quite powerful, making it easy to add and share events. A natural language text-entry system parses statements like “Lunch with Bob Smith at Joe’s Cafe at noon on June 27^th,” or you can add appointments using a form. Calendars can be easily shared, and third-party iCal streams can be subscribed to as well. Several non-Google services, like the task manager Remember the Milk, use Google’s API to allow access to their services from the Calendar interface, as well.

On the near horizon is Google’s new Wave platform, a real-time communications and collaboration tool that combines elements of email, instant messaging, wikis, document editing, multimedia sharing, and social networking. Wave is still in invite-only testing, and as with all things Google we can probably expect it to remain in Beta for a long, long time. From what Google has released about Wave so far, it looks like it will offer great functionality to a limited audience of corporate teams and departments, where traditionally wikis might have been the main form of collaboration. For small face-to-face businesses, it’s hard to see what Wave offers, but larger businesses may find it a significant step up from current collaboration platforms.

Promotion

Google is, most properly, an advertising company, especially with their purchase of online advertising giant Doubleclick. Thus it stands to reason that for promoting your business, Google would be a fine place to turn.

Blogger, Google’s blogging service, offers a decent enough platform for a simple website. Features are limited, and the lack of customization options might make branding your site tricky, but it’s free, even if you post the site under your own domain name (which is simple to do and well-documented in the help section). For anything more complex than a simple blog, though, you’re going to want to turn to another service.

Google’s AdWords are an effective way to promote your business on the web. You choose how much you want to spend and what keywords to display your ads with, and Google handles ad placement on relevant search pages and sites that host Google ads. Make sure to add your business to Google’s local search and Google Maps at the Google Local Business Center as well, so you come up when people search for businesses in your area.

Can you run your business using Google applications and services?

So, can you run a business using only Google applications? The answer is, “it depends.” For small, local businesses, Google Apps along with a Blogger site and Google Voice might be more than enough to handle virtually everything they need. Businesses that do a significant amount of collaboration will find Google Docs useful, regardless of size.

For larger companies, as well as businesses that handle a great deal of sensitive information, privacy and security issues loom large. Having your email, documents, and other material stored on third-party servers is worrisome, no matter what Google’s policies promise. And Google is a big target for hackers and other nefarious sorts – though your data might never be targeted, there are plenty of people out there taking a stab at cracking Google just to see if it can be done.

The lack of customer relationship management (CRM) is a challenge, as is the lack of any sort of database (ironically, Google Base is not a user-programmable database). Spreadsheets combined with forms just don’t quite act as a viable substitute. A small sales team might manage, but a large sales team will need more appropriate tools.

Offline access is also a concern, one which is only partly solved by Google’s offline plugin, Google Gears. Gears ostensibly offers the ability to work offline and synchronize your updates when your computer is back on the Internet, but generally offers only a subset of the full capabilities of Google’s apps. In Gmail, for instance, you can read and reply to emails, or compose new ones, but you cannot attach files to emails when in offline mode. Google Docs is worse – access is read-only when offline, meaning you cannot create new documents or edit existing ones. So much for getting work done on the plane…

Finally, there’s the question of uptime. Google promises 99.9% uptime on Google Apps – but that’s an industry-standard promise that has little meaning for end-users. Attempting to log in only to find yourself in the middle of that .1% downtime can be a big hassle, especially if you are waiting for an important email or about to send an important document.

On the other hand, small and medium businesses experience security and downtime problems just as severe (if not more) all the time, whether through lack of expertise, user error, or just plain bad luck. And chances are you don’t have anything like the resources, personnel, and security know-how Google has at its disposal to protect you.

In the end, whether Google applications and services are right for your business depends on your needs. Carefully weigh your requirements and choose from Google’s menu of applications when they adequately fit the bill. Where they don’t, look at their competitors at Zoho, ThinkFree, and even Microsoft (such as Office Live, soon to offer online versions of Office applications). But you could do much worse than considering Google first.

Dustin M. Wax is a freelance writer and project manager at Stepcase Lifehack. He is also the creator of The Writer's Technology Companion, a site devoted to the tools of the writing trade. When he's not writing, he teaches anthropology and gender studies in Las Vegas, NV. He is the author of Don't Be Stupid: A Guide to Learning, Studying, and Succeeding at College.

Follow him on Twitter: @dwax.

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As a big fan of online, Web 2.0 applications, I’ve long followed Google’s ever-increasing stable of web-based services, from Google Docs to Google Voice to Google Reader. Their large and growing collection of online applications and services make it increasingly possible to consider running the bulk of your business using free (or low-cost) Google applications. Even big businesses have gotten in to the act, with mega-corporations like GE giving Google’s Google Apps for Business suite a whirl. And with recent additions to the Google stable such as Postini, an email security and discoverability service, a lot of concerns about security and compliance are finally starting to be addressed.

Though I don’t actually run a business any bigger than myself, I recently took a look at Google’s offerings and how they could be used in a small- to medium-sized business setting. Here we’ll look at some of the basic tasks businesses need to accomplish — communication, productivity, and promotion — and how Google’s services, both those in their Google Apps package and among their standalone services, can help businesses get the job done – and where Google just doesn’t seem to make the mark.

Communication

One of the core functions of any business is communication, both among its employees and with clients, vendors, and the media. Google Apps combines email, chat, calendaring, document creation and editing, and collaboration tools in one suite. Other services include Google Voice (formerly Grand Central), a phone forwarding and voicemail service that also offers cheap outgoing calls.

Among these services, Gmail is easily the strongest. As part of Google Apps, businesses can quickly set up @yourdomain.com email addresses, each with its own online mailbox. Gmail’s integration with Google’s powerful search technology makes accessing archived information easy, and full POP and IMAP access means you can access email through the desktop client of your choice, including Outlook.

Online users of Gmail also have access to a variety of features from Google Labs (accessible from the upper right-hand corner in Gmail), such as the ability to save and re-use boilerplate text. The online interface also includes a simple task manager, which is shared with Google Calendar, allowing dated tasks to be placed directly onto your calendar without leaving Gmail. Gmail’s contact management is fairly weak, with nothing like customer relations management (although Salesforce.com users can take advantage of Salesforce for Google Apps, which integrates with Gmail, Google Calendar, Docs, and Google Talk.).

Postini, a newer Google acquisition, provides rule-based security and email archiving and discoverability for businesses that need to assure HIPAA or Sarbanes-Oxley compliance, or simply need a high level of security on both inbound and outbound messages. Some of Postini’s services are integrated with Google Apps Premier; others must be purchased separately. All of Postini’s features are available as well to non-Gmail users by routing your email through Google’s servers.

Google Talk is not the most popular IM system out there, but it offers more than enough power for inter-office communication. The service can be accessed through a dedicated client, a pop-up client within Gmail, or third-party clients like Digsby or Pidgin. Voice and video capabilities are decent, but lack the ability to cross over to standard phones like Skype or other VoIP systems.

Google Voice replaces traditional voice mail and forwarding services, giving users  a single phone number that can be forwarded to one, some, or all of the user’s other phone numbers – or different combinations of phones based on user-created rules. Messages can be picked up through traditional voice mail, or audio files can be sent via email. Unfortunately Google Voice does not offer a business-level service that would allow it to replace a PBX system. Also, at the moment, it is not fully open to the public and requires an invite to sign up.

For keeping on top of industry news, world events, blogs, Twitter searches, and even information and updates within your organization, the free Google Reader offers perhaps the best RSS reader on the market. Since most apps in the Google suite (as well as other online applications and services) offer a stream of updates via RSS, Reader can easily become the “hub” of your business. To keep tabs on how your business is being discussed on the web, add in feeds from Google Alerts, which allows you to create searches against Google’s web, news, blog, or video search engines, as well as within Google Groups or across all five with a “comprehensive” search. All of them let you know when a particular term shows up in the top 10 (top 20 for Web, top 50 for Google Groups) search results on that term. Google alerts are ideal for tracking how your business or products are being written about on the Web – set them up for your company and brand names, as well as for general searches in your field to keep track of your competition. (Google Alerts can also be sent by email).

For communication among project groups, try setting up a private list on Google Groups, a free email list management system. Groups can be public or available only to the people you add directly, allowing communication both within your organization and with your public. Like all Google products, the ability to search your archives using Google’s search engine is the strongest point of the service, which is otherwise comparable to other mailing list services like Yahoo Groups.

In part 2 of this post, I’ll discuss Google’s offerings for productivity and promotion. To be honest, though, Google’s offerings in communication are their strong point; their productivity applications, while useful, tend to be far more limited than similar offerings, even their online competition. I’ll close with a short assessment of where Google’s services may or may not be appropriate choices for small- and medium-sized businesses. See you then!

Dustin M. Wax is a freelance writer and project manager at Stepcase Lifehack. He is also the creator of The Writer's Technology Companion, a site devoted to the tools of the writing trade. When he's not writing, he teaches anthropology and gender studies in Las Vegas, NV. He is the author of Don't Be Stupid: A Guide to Learning, Studying, and Succeeding at College.

Follow him on Twitter: @dwax.

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