So someone said no. You asked someone to participate in a joint venture, tried to close a sale, invited someone to be your social media friend, and they said no. And you felt that uncomfortable feeling of having put yourself “out there” on a limb, only to look over and see that someone’s sawing the limb out from under you. It’s a weird, stomach-turning feeling, isn’t it? But it doesn’t have to be.
Someone will always say no. Someone else will say yes. Previous results are no indicator of future success. So if you’ve gotten a bunch of nos, so what? You might get a yes tomorrow. And if one person says no, that has no bearing on what the next person will say.
If you get a no, you’re no worse off than before you asked. Before you ask, you definitely have a no. If you don’t ask, the result is the same as if you get a no. If you ask and get a no, you’re in exactly the same boat. If you ask and get a yes, though, you’re off and running. If you put your ego out there, though, that’s when you get a little damaged. That’s why you have to move to #3.
When you ask, don’t attach yourself to the answer. When you ask for the sale or whatever else it is, you can’t be attached to the answer or you will get hurt. The “no” rarely has anything to do with you. If you’ve invited a big name to be a part of a joint venture or a conference, they might say no because they’re overwhelmed with time commitments. If you’ve asked someone to hire you, they might say no because they can’t afford you. Don’t attach yourself to the answer, and you’ll handle those nos with grace.
Handling a no with grace can mean future business. If someone says no now, they may be willing to say yes later. Handling a no with grace means you’ll have no hesitation about going back to them next month or next year to bring something else to the table.
It’s not exactly rejection when someone says no. It’s more than likely that the no has nothing to do with you anyway. If you stay detached from the results and stay engaged in your business relationships regardless of the outcome, you’ll have no problem continuing to go out on that limb over and over.
Susan Baroncini-Moe started her entrepreneurial adventures with a lemonade stand. Now, Susan is the CEO of Business in Blue Jeans, dedicated to helping you design a business you'll love or transform your business into optimized profitability. Learn more at BusinessInBlueJeans.com.Other links: Blue Jeans Web Sites and Susan's No Suits Allowed! E-zine.
Einstein said that all great original ideas at first appear absurd. This is why it is so easy to dismiss radical suggestions when they surface. We point out that they are absurd and so miss great opportunities. How would you react if an unorthodox business idea was presented to you and you could immediately see problems with it? Imagine that you are the boss in each of these situations:
1. Spectacles manufacturer in the 1960s
Employee: I think we should investigate a new idea I have heard about called contact lenses.
Boss: How does it work?
Employee: We make prescription lenses that people attach to their eyeballs so that they can see well without spectacles.
Boss: You mean I stick a piece of glass onto my eyeball?
Employee: It could be glass or plastic.
Boss: That is ridiculous. What if it slipped behind the eye? What if it damaged the eye? We could be sued for millions. No-one is going to want something so dangerous and inconvenient. Spectacles are safe, cheap and popular. Let’s focus on doing what we know.
2. Radio manufacturer in the 1980s
Employee: I read about this guy Trevor Bayliss who has invented a clockwork radio. It is an interesting idea – do you think we should look at this?
Boss: Don’t be silly. I heard about this too. It will never catch on.
Employee: Really?
Boss: Sure. Let me give you three reasons. First radios need electricity and the easiest way to get that is through the mains or batteries – that is what consumers and the trade want. Secondly the radio will have to be really big to contain the winding mechanism. Third, the radio will suddenly stop in the middle of a programme waiting to be wound up – how annoying will that be? Customers want convenience – not the bother of stopping to wind up a radio every 10 minutes.
Employee: I guess you are right.
3. Website entrepreneur in 2000s
Programmer: I have this idea for a new social media site.
Boss: Great. How does it work?
Programmer: People can make short broadcasts of up to 140 characters.
Boss: 140 characters! Why restrict them? Can they add pictures, music and videos?
Programmer: No – it is just a box for 140 characters of text.
Boss: Don’t be silly. Facebook and Myspace already offer far more than that. We need something more exciting than a text box. How about we copy Facebook and add more features?
See how easy it is? Every day in every organisation bosses are rejecting interesting ideas because the ideas look silly. How can you overcome this problem? You train people to ask questions rather than be judgmental. When somebody comes to you with a bizarre idea do not find fault with it; instead ask questions. How could we make it work? What are the benefits for customers if this happened? Is there a better way to do this?
If you want innovation in your organisation then you must encourage people at all levels to welcome, entertain and explore crazy ideas – they are the ones that can lead to breakthroughs.
Paul Sloane is an author and speaker on leadership, innovation and lateral thinking. His most recent book is The Innovative Leader. He helps organizations improve innovation, creativity and leadership. He is the founder of Destination Innovation. He has written 15 books of lateral thinking puzzles and hosts the lateral puzzles forum.Follow him on Twitter at twitter.com/PaulSloane.