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	<title>i-penny &#187; Sponsors</title>
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		<title>Sponsor Post: Here&#8217;s Why You Need to Transition Your IT Sandbox Environments to the Cloud</title>
		<link>http://i-penny.com/sponsor-post-heres-why-you-need-to-transition-your-it-sandbox-environments-to-the-cloud/</link>
		<comments>http://i-penny.com/sponsor-post-heres-why-you-need-to-transition-your-it-sandbox-environments-to-the-cloud/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 16:00:00 +0000</pubDate>
		<dc:creator>penny</dc:creator>
				<category><![CDATA[Improve Life]]></category>
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		<description><![CDATA[Editor's note: We offer our long-term sponsors the opportunity to write posts and tell their story. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our readers. We hope you like the posts and...]]></description>
			<content:encoded><![CDATA[<p><img alt="sponsor_skytap_bigclouds.jpg" src="http://www.readwriteweb.com/sponsor_skytap_bigclouds.jpg" width="150" height="150" class="mt-image-none" style="" /><b><i>Editor's note</b>: We offer our long-term sponsors the opportunity to write posts and tell their story. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our readers. We hope you like the posts and we encourage you to support our sponsors by trying out their products.</i></p>

<p>Today's IT managers are facing a classic conundrum.</p> 

<p>On the one hand, we all recognize that IT sandbox environments are an emerging necessity. Companies increasingly need a place for dynamic workloads, such as migration and software evaluations, security testing, pre-production test beds, training sessions and IT labs.</p>

<p>And yet these IT sandbox environments typically aren't compatible with the capital-intensive in-house data center resources we're accustomed to utilizing.  Unlike well-planned data center workloads, sandbox workloads are characterized by fluctuating capacity needs and other rapid changes, and they often require intensive tactical IT support - none of which is well-suited to the traditional data center model.</p>
<p class="ad" align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=27594&amp;cb=27594' ><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=27594&amp;n=27594' border='0' alt='' /></a></p>

<p>Essentially, it boils down to "what we need" vs. "what we have," a debate that's now commonplace in IT shops around the globe. Is there a solution to this puzzle? How can organizations take advantage of all the benefits IT sandbox environments offer if these dynamic workloads don't fit conventional IT ecosystems?</p>

<p>At <a href="http://skytap.com" rel="nofollow">Skytap</a>, we believe we have found an answer to the conundrum. The solution, as we see it, is in the cloud.</p> 

<p>In fact, in many ways, IT sandbox environments are <i>ideal</i> candidates for transition to the cloud. Think about it. First, sandbox environments offer a low-risk adoption path to cloud computing. Plus, they also can provide high ROI, since resource utilization can be aligned with demand and users can be empowered with self-service -both of which can significantly reduce costs and IT support burden.</p>

<p><img alt="sponsor_skytap.jpg" src="http://www.readwriteweb.com/sponsor_skytap.jpg" width="500" height="220" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /></p>

<p>Need more proof? Let us walk you through three of our top ten reasons why it makes sense for you to rethink the way you're managing your IT sandbox environments. For example, if you transition your IT sandbox environments to the cloud, you can:</p>

<ol>
<li><b>Eliminate infrastructure constraints on the business.</b> A cloud service enables infrastructure capacity to be added quickly - often in less than a day! - to meet business demand.  What's more, costs go down because cloud services are provided using a utility billing model, so you only pay for what you use.</li>
<li><b>Avoid expensive application rewrites.</b> Ensure your cloud provider supports a wide variety of operating systems, databases, application servers and infrastructure tools so that your machines can keep the same networking settings and host names and connect to onsite infrastructure as required. The goal is for your IT and development teams to use a cloud service as an extension of their on-site IT environment and to run existing applications, virtual machines and systems unchanged in the cloud.</li>
<li><b>Reduce data center cost and complexity.</b> Why use costly in-house data centers to support dynamic workloads? By contrast, cloud services are generally billed on a variable, pay-as-you-use model, so an organization can convert large upfront capital expenditures into needs-based operational expenses. Savings can be immediate. In addition, aligning computing capacity with demand helps minimize ongoing support costs, and you can apply quotas to individuals and organizations to cap usage and/or hard budgets. Skytap's solution even enables virtual data center environments to be automatically suspended when not in use to avoid unnecessary charges.</li>
</ol>

<p>. . . and that's just the start of our list!</p>

<p>Want to learn even more? For additional information, please download this white paper:
<i><a href="http://www.skytap.com/campaigns/it-sandbox-whitepaper.php" rel="nofollow">Top Ten Reasons to Transition Your IT Sandbox Environments to the Cloud</a></i>.</p>

<p>We're convinced that it's time for you to rethink the way you manage your IT sandbox environments.  By transitioning these dynamic workloads to the cloud, you can start reaping a wide range of significant IT benefits, including lower costs, enhanced agility and improved productivity.</p> 

<p><em><small>Photo by <a href="http://www.sxc.hu/photo/1290355" rel="nofollow">trublueboy</a>.</small></em></p>
<strong><a href="http://www.readwriteweb.com/archives/sponsor_post_heres_why_you_need_to_transition_your_it_sandbox_environments_to_the_cloud.php#comments-open">Discuss</a></strong>
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		<title>Check Out the Companies That Make ReadWriteWeb Possible</title>
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		<pubDate>Sun, 03 Jul 2011 23:30:00 +0000</pubDate>
		<dc:creator>penny</dc:creator>
				<category><![CDATA[Improve Life]]></category>
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		<description><![CDATA[Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say tha...]]></description>
			<content:encoded><![CDATA[<p><img alt="sponsors_thankyou-1.png" src="http://www.readwriteweb.com/images/sponsors_thankyou-1.png" width="150" height="150" class="alignright" />Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say thanks to the companies that make ReadWriteWeb happen by tweeting them (see the link below each sponsor) or following them using our Twitter list.</p>

<p>Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our <a href="http://readwriteweb.com/advertise">advertising page</a> or <a href="mailto:sales@readwriteweb.com">email our COO</a>.</p>

<p class="ad" align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=27567&amp;cb=27567' ><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=27567&amp;n=27567' border='0' alt='' /></a></p>


<hr>

<p><em>Skip to info about:</em>
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/81iJuxSg61A/check_out_the_companies_that_make_readwriteweb_possible_070311.php#rovi">Rovi</a>: Software and solutions that help people find movies, TV shows, music, photos, and other entertainment content. |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/81iJuxSg61A/check_out_the_companies_that_make_readwriteweb_possible_070311.php#nosql">NoSQL Now!</a>: A new conference covering the dynamic field of NoSQL technologies 
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/81iJuxSg61A/check_out_the_companies_that_make_readwriteweb_possible_070311.php#alcatellucent">Alcatel-Lucent</a>: Application developer platform |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/81iJuxSg61A/check_out_the_companies_that_make_readwriteweb_possible_070311.php#medill">Medill School of Journalism</a>: Digital journalism programs |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/81iJuxSg61A/check_out_the_companies_that_make_readwriteweb_possible_070311.php#build">BUILD</a>The new MSFT event for modern hardware and software developers |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/81iJuxSg61A/check_out_the_companies_that_make_readwriteweb_possible_070311.php#inboundwriter">InboundWriter</a>: Create content for increased reach, engagement and online conversions |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/81iJuxSg61A/check_out_the_companies_that_make_readwriteweb_possible_070311.php#Site24x7">Site24x7</a>: Online website monitoring service |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/81iJuxSg61A/check_out_the_companies_that_make_readwriteweb_possible_070311.php#btbuckets">BTBuckets</a>: Free personalization and on-site behavioral targeting tool |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/81iJuxSg61A/check_out_the_companies_that_make_readwriteweb_possible_070311.php#mashery">Mashery</a>: API management services |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/81iJuxSg61A/check_out_the_companies_that_make_readwriteweb_possible_070311.php#clickatell">Clickatell</a>: SMS provider |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/81iJuxSg61A/check_out_the_companies_that_make_readwriteweb_possible_070311.php#toopia">Toopia</a>: Our iPhone app developer
</p>

<hr>
<br />

<a name="rovi"></a>
<h2>Rovi</h2>

<p><img alt="Rovi_125x125static.jpg" src="http://www.readwriteweb.com/Rovi_125x125static.jpg" width="125" height="125" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;"  />To successfully serve today's media audiences, you have to know what makes them tick -- or, in this case, click. Rovi's latest research advisory will help. It describes eight distinctively different user types, defined by the way they acquire and interact with content. <a href="http://www.rovicorp.com/dm/15412.htm">Get your complimentary copy here.</a></p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@RoviCorp%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Rovi on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="nosql"></a>
<h2>NoSQL Now!</h2>

<p><img alt="NoSQL_logo.gif" src="http://www.readwriteweb.com/NoSQL_logo.gif" width="129" height="129" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" />NoSQL (for Not-Only SQL) is a new and fast-growing category of data management technologies designed to handle the requirements of high-performance, web-scalable systems and big data analysis. Organizations like Facebook, Twitter, Amazon and Yahoo are notable examples of innovators which have used NoSQL solutions, but smaller organizations are increasingly adopting NoSQL to gain greater scale and performance at a fraction of the cost of traditional relational database systems. </p>

<p><a href="http://nosql2011.wilshireconferences.com">NoSQL Now!</a> is a new conference covering this dynamic field, scheduled for the San Jose Convention Center, in San Jose, California, on August 23-25, 2011. It is a vendor-neutral forum describing the diversity of NoSQL technologies and helping businesses develop objective evaluation processes to match the right NoSQL solutions with the right business challenge. Keynote speakers include Dwight Merriman, architect of MongoDB, and Mike Stonebraker, database pioneer and serial entrepreneur.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@nosqlnow%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank NoSQL Now! on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="alcatellucent"></a>
<h2>Alcatel-Lucent</h2>

<p><img alt="sponsor_al_logo.jpg" src="http://www.readwriteweb.com/sponsor_al_logo.jpg" width="250" height="91" align="right"/>Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.</p>
<p>With the launch of the <a href="http://www.openapiservice.com" rel="nofollow">Alcatel-Lucent Developer Platform</a>, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.</p>
<p>The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@openapiservice%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Alcatel-Lucent on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="medill"></a>
<h2>Medill School of Journalism</h2>

<p><img alt="sponsor_medillreadwriteweb.jpg" src="http://www.readwriteweb.com/sponsor_medillreadwriteweb.jpg" width="270" height="166" align="right" />The <a href="http://www.medill.northwestern.edu"  rel="nofollow">Medill School of Journalism</a> at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of <a href="http://www.medill.northwestern.edu/innovation/default.aspx"  rel="nofollow">interactive publishing</a>, or by videography for the <a href="http://www.medill.northwestern.edu/innovation/page.aspx?id=134783"  rel="nofollow">small screen</a>. Maybe you are an <a href="http://www.medill.northwestern.edu/journalism/grad/page.aspx?id=125579"  rel="nofollow">experienced professional</a> looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@MedillSchool%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank the Medill School of Journalism on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="build"></a>
<h2>BUILD</h2>

<p><img alt="build_sponsor.jpg" src="http://www.readwriteweb.com/build_sponsor.jpg" width="125" height="125" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" />Use what you know. Do what you've always imagined. <a href="http://www.buildwindows.com/" rel="nofollow">BUILD</a> is the event that shows you how to take advantage of the future of Windows. See how web-connected and web-powered apps built using HTML5 and JavaScript have full access to the power of the PC. Explore how the full power of hardware-accelerated Internet Explorer 10 transforms your experiences with the web.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@bldwin%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank BUILD on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="inboundwriter"></a>
<h2>InboundWriter</h2>

<p><img alt="inboundwriter_sponsor.png" src="http://www.readwriteweb.com/inboundwriter_sponsor.png" width="125" height="125" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /><a href="http://www.inboundwriter.com/?utm_campaign=ReadWriteWeb&utm_medium=Text&utm_source=Inline+Ad+Copy"rel="nofollow">InboundWriter</a> enables you to optimize the content of your website or blog to drive better business results. It makes it easy to understand what your audience is reading, sharing and discussing. It's like a personal writing coach. You'll get guidance on how to write killer content to boost traffic from search engines and social media sites. Optimize up to 8 documents each month for free. <a href="http://www.inboundwriter.com/?utm_campaign=ReadWriteWeb&utm_medium=Text&utm_source=Inline+Ad+Copy"rel="nofollow">Sign up now</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@inboundwriter%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank InboundWriter on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="Site24x7"></a>
<h2>Site24x7</h2>

<p><a href="http://www.site24x7.com/index.html?spimad" rel="nofollow"><img alt="site24x7-big-ad.png" src="http://www.readwriteweb.com/site24x7-big-ad.png" width="250" height="171" align="right" /></a><a href="http://www.site24x7.com/index.html?rwwspad" rel="nofollow">Site24x7</a>, an online <a href="http://www.site24x7.com/index.html?utm_source=rww&utm_medium=sptextad&utm_term=webmon&utm_campaign=s247" rel="nofollow">website monitoring service</a> which allows users to monitor their website, multi-step web application and online web transactions. Users can get instant alerts when their website goes down. Site24x7 allows monitoring from across 25+ global locations.</p>

<p>Site24x7 pricing starts from $1/Month/URL. <a href="http://www.site24x7.com/signup-plans.html?utm_source=rww&utm_medium=sptextad&utm_term=signup&utm_campaign=s247" rel="nofollow">Sign-up</a> for a 15-day Free Trial!</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@site24x7%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Site24x7 on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="btbuckets"></a>
<h2>BTBuckets</h2>

<p><img alt="btbuckets3.jpg" src="http://www.readwriteweb.com/btbuckets3.jpg" width="250" height="66" align="right" /><a href="http://btbuckets.com/" rel="nofollow">BTBuckets</a> is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups.  With a simple installation process (a
single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.</p>
<p>BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic.  Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@btbuckets%20for%20sponsoring%20@rww.%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank BTBuckets on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="mashery"></a>
<h2>Mashery</h2>

<p><img src="http://www.readwriteweb.com/images/api_diagram.gif" align="right" width="352" height="155" /><a href="http://d.ads.readwriteweb.com/ck.php?oaparams=2__bannerid=17__zoneid=5__cb=1deab509ab__r_id=2bba0244d8a5895a61b9b73d1834f96c__r_ts=kuo121__oadest=http://www.mashery.com/netflix/" rel="nofollow">Mashery</a> is a platform for Web services, allowing companies to manage their APIs using Mashery's expertise. At the "Business of APIs" conference, Mashery CEO Oren Michels <a href="http://blog.mashery.com/2008/11/03/the-business-of-apis-mashery/" rel="nofollow">explained to the audience</a> that while APIs are a technology, their use is a business decision. He went on to say that Mashery has helped customers such as WhitePages.com, Thumbplay, Compete.com, and Calais. Check out the white paper "<a href="http://www.mashery.com/solution/downloads.html?id=2" rel="nofollow">Five steps to scaling your business development using Web services</a>" to discover how you can use APIs for your business.</p>

<p>You can find out more about APIs and their business use at <a href="http://d.ads.readwriteweb.com/ck.php?oaparams=2__bannerid=17__zoneid=5__cb=1deab509ab__r_id=2bba0244d8a5895a61b9b73d1834f96c__r_ts=kuo121__oadest=http://www.mashery.com/netflix/" rel="nofollow">www.mashery.com</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@mashery%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Mashery on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="clickatell"></a>
<h2>Clickatell</h2>

<p><img alt="sponsor_clickatell.jpg" src="http://www.readwriteweb.com/sponsor_clickatell.jpg" width="252" height="100" align="right" />Clickatell has over <a href="http://www.clickatell.com/success_stories.php" rel="nofollow">22,000 customers</a> utilizing our service from small mom & pop outfits to large Fortune 500 companies including Avaya, Oracle, Shell, Barclays, BP, CNN, BBC and more. Here's why you should trust us to mobilize your business: Our <a href="http://www.clickatell.com/products/sms_gateway.php" rel="nofollow">SMS gateway</a> offers you wider <a href="http://www.clickatell.com/pricing/basic_coverage.php" rel="nofollow">coverage</a> than any other SMS provider delivering messages to 600 network operators in 200 countries. Our gateway is not limited to SMS text messaging. You can also send a number of other message types including Ringtones, VCards, Binary, EMS, Unicode, Flash SMS, WAP Push, and more. </p>
<p>Clickatell offers you direct connectivity to its core SMS gateway platform via a number of APIs 
(application programming interfaces) including; <a href="http://www.clickatell.com/central/login.php?prod_id=2" rel="nofollow">HTTP</a> (internet post), <a href="http://www.clickatell.com/central/login.php?prod_id=11" rel="nofollow">SMPP</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=7" rel="nofollow">FTP</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=13" rel="nofollow">XML</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=9" rel="nofollow">SMTP</a> 
(email to SMS), <a href="http://www.clickatell.com/central/login.php?prod_id=14" rel="nofollow">SOAP</a> and <a href="http://www.clickatell.com/central/login.php?prod_id=12" rel="nofollow">COM Object</a>. Each API has full documentation with sample code where applicable. Learn more about Clickatell <a href="http://www.clickatell.com/" rel="nofollow">here</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@clickatell%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Clickatell on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="toopia"></a>
<h2>Toopia</h2>

<p><img alt="sponsor_rwwap_0210.jpg" src="http://www.readwriteweb.com/sponsor_rwwap_0210.jpg" width="160" height="305" align="right" /><a href="http://www.toopia.com" rel="nofollow">Nicolas Koenig</a> is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called <a href="http://www.toopia.com" rel="nofollow">Toopia</a>. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. <a href="http://www.readwriteweb.com/iphone" rel="nofollow">Download the ReadWriteWeb iPhone application here</a>.</p>

<p><em>Thank <a href="http://twitter.com/home?status=Thanks%20@Toopia%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Toopia</a> on Twitter for making ReadWriteWeb possible.</em></p>

<p>The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.</p>

<p><strong>Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's?</strong> <a href="mailto:sean@readwriteweb.com">Drop us a line</a> and let's talk.</p>

<p>Thanks to all our sponsors and our readers for your support!</p>
<strong><a href="http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_070311.php#comments-open">Discuss</a></strong>
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</div><img src="http://feeds.feedburner.com/~r/readwriteweb/~4/81iJuxSg61A" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://i-penny.com/check-out-the-companies-that-make-readwriteweb-possible-26/feed/</wfw:commentRss>
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		<item>
		<title>Check Out the Companies That Make ReadWriteWeb Possible</title>
		<link>http://i-penny.com/check-out-the-companies-that-make-readwriteweb-possible-25/</link>
		<comments>http://i-penny.com/check-out-the-companies-that-make-readwriteweb-possible-25/#comments</comments>
		<pubDate>Sun, 26 Jun 2011 20:00:00 +0000</pubDate>
		<dc:creator>penny</dc:creator>
				<category><![CDATA[Improve Life]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Sponsors]]></category>

		<guid isPermaLink="false">http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_062611.php</guid>
		<description><![CDATA[Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say tha...]]></description>
			<content:encoded><![CDATA[<p><img alt="sponsors_thankyou-1.png" src="http://www.readwriteweb.com/images/sponsors_thankyou-1.png" width="150" height="150" class="alignright" />Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say thanks to the companies that make ReadWriteWeb happen by tweeting them (see the link below each sponsor) or following them using our Twitter list.</p>

<p>Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our <a href="http://readwriteweb.com/advertise">advertising page</a> or <a href="mailto:sales@readwriteweb.com">email our COO</a>.</p>

<p class="ad" align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=27459&amp;cb=27459' ><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=27459&amp;n=27459' border='0' alt='' /></a></p>

<hr>

<p><em>Skip to info about:</em>
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/Hc637qgnZn0/check_out_the_companies_that_make_readwriteweb_possible_062611.php#alcatellucent">Alcatel-Lucent</a>: Application developer platform |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/Hc637qgnZn0/check_out_the_companies_that_make_readwriteweb_possible_062611.php#medill">Medill School of Journalism</a>: Digital journalism programs |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/Hc637qgnZn0/check_out_the_companies_that_make_readwriteweb_possible_062611.php#build">BUILD</a>The new MSFT event for modern hardware and software developers |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/Hc637qgnZn0/check_out_the_companies_that_make_readwriteweb_possible_062611.php#inboundwriter">InboundWriter</a>Create content for increased reach, engagement and online conversions |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/Hc637qgnZn0/check_out_the_companies_that_make_readwriteweb_possible_062611.php#Site24x7">Site24x7</a>: Online website monitoring service |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/Hc637qgnZn0/check_out_the_companies_that_make_readwriteweb_possible_062611.php#btbuckets">BTBuckets</a>: Free personalization and on-site behavioral targeting tool |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/Hc637qgnZn0/check_out_the_companies_that_make_readwriteweb_possible_062611.php#mashery">Mashery</a>: API management services |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/Hc637qgnZn0/check_out_the_companies_that_make_readwriteweb_possible_062611.php#clickatell">Clickatell</a>: SMS provider |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/Hc637qgnZn0/check_out_the_companies_that_make_readwriteweb_possible_062611.php#toopia">Toopia</a>: Our iPhone app developer
</p>

<hr>
<br />

<a name="alcatellucent"></a>
<h2>Alcatel-Lucent</h2>

<p><img alt="sponsor_al_logo.jpg" src="http://www.readwriteweb.com/sponsor_al_logo.jpg" width="250" height="91" align="right"/>Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.</p>
<p>With the launch of the <a href="http://www.openapiservice.com" rel="nofollow">Alcatel-Lucent Developer Platform</a>, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.</p>
<p>The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@openapiservice%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Alcatel-Lucent on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="medill"></a>
<h2>Medill School of Journalism</h2>

<p><img alt="sponsor_medillreadwriteweb.jpg" src="http://www.readwriteweb.com/sponsor_medillreadwriteweb.jpg" width="270" height="166" align="right" />The <a href="http://www.medill.northwestern.edu"  rel="nofollow">Medill School of Journalism</a> at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of <a href="http://www.medill.northwestern.edu/innovation/default.aspx"  rel="nofollow">interactive publishing</a>, or by videography for the <a href="http://www.medill.northwestern.edu/innovation/page.aspx?id=134783"  rel="nofollow">small screen</a>. Maybe you are an <a href="http://www.medill.northwestern.edu/journalism/grad/page.aspx?id=125579"  rel="nofollow">experienced professional</a> looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@MedillSchool%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank the Medill School of Journalism on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="build"></a>
<h2>BUILD</h2>

<p><img alt="build_sponsor.jpg" src="http://www.readwriteweb.com/build_sponsor.jpg" width="125" height="125" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" />Use what you know. Do what you've always imagined. <a href="http://www.buildwindows.com/" rel="nofollow">BUILD</a> is the event that shows you how to take advantage of the future of Windows. See how web-connected and web-powered apps built using HTML5 and JavaScript have full access to the power of the PC. Explore how the full power of hardware-accelerated Internet Explorer 10 transforms your experiences with the web.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@bldwin%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank BUILD on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="inboundwriter"></a>
<h2>InboundWriter</h2>

<p><img alt="inboundwriter_sponsor.png" src="http://www.readwriteweb.com/inboundwriter_sponsor.png" width="125" height="125" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /><a href="http://www.inboundwriter.com/?utm_campaign=ReadWriteWeb&utm_medium=Text&utm_source=Inline+Ad+Copy"rel="nofollow">InboundWriter</a> enables you to optimize the content of your website or blog to drive better business results. It makes it easy to understand what your audience is reading, sharing and discussing. It's like a personal writing coach. You'll get guidance on how to write killer content to boost traffic from search engines and social media sites. Optimize up to 8 documents each month for free. <a href="http://www.inboundwriter.com/?utm_campaign=ReadWriteWeb&utm_medium=Text&utm_source=Inline+Ad+Copy"rel="nofollow">Sign up now</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@inboundwriter%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank InboundWriter on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="Site24x7"></a>
<h2>Site24x7</h2>

<p><a href="http://www.site24x7.com/index.html?spimad" rel="nofollow"><img alt="site24x7-big-ad.png" src="http://www.readwriteweb.com/site24x7-big-ad.png" width="250" height="171" align="right" /></a><a href="http://www.site24x7.com/index.html?rwwspad" rel="nofollow">Site24x7</a>, an online <a href="http://www.site24x7.com/index.html?utm_source=rww&utm_medium=sptextad&utm_term=webmon&utm_campaign=s247" rel="nofollow">website monitoring service</a> which allows users to monitor their website, multi-step web application and online web transactions. Users can get instant alerts when their website goes down. Site24x7 allows monitoring from across 25+ global locations.</p>

<p>Site24x7 pricing starts from $1/Month/URL. <a href="http://www.site24x7.com/signup-plans.html?utm_source=rww&utm_medium=sptextad&utm_term=signup&utm_campaign=s247" rel="nofollow">Sign-up</a> for a 15-day Free Trial!</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@site24x7%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Site24x7 on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="btbuckets"></a>
<h2>BTBuckets</h2>

<p><img alt="btbuckets3.jpg" src="http://www.readwriteweb.com/btbuckets3.jpg" width="250" height="66" align="right" /><a href="http://btbuckets.com/" rel="nofollow">BTBuckets</a> is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups.  With a simple installation process (a
single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.</p>
<p>BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic.  Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@btbuckets%20for%20sponsoring%20@rww.%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank BTBuckets on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="mashery"></a>
<h2>Mashery</h2>

<p><img src="http://www.readwriteweb.com/images/api_diagram.gif" align="right" width="352" height="155" /><a href="http://d.ads.readwriteweb.com/ck.php?oaparams=2__bannerid=17__zoneid=5__cb=1deab509ab__r_id=2bba0244d8a5895a61b9b73d1834f96c__r_ts=kuo121__oadest=http://www.mashery.com/netflix/" rel="nofollow">Mashery</a> is a platform for Web services, allowing companies to manage their APIs using Mashery's expertise. At the "Business of APIs" conference, Mashery CEO Oren Michels <a href="http://blog.mashery.com/2008/11/03/the-business-of-apis-mashery/" rel="nofollow">explained to the audience</a> that while APIs are a technology, their use is a business decision. He went on to say that Mashery has helped customers such as WhitePages.com, Thumbplay, Compete.com, and Calais. Check out the white paper "<a href="http://www.mashery.com/solution/downloads.html?id=2" rel="nofollow">Five steps to scaling your business development using Web services</a>" to discover how you can use APIs for your business.</p>

<p>You can find out more about APIs and their business use at <a href="http://d.ads.readwriteweb.com/ck.php?oaparams=2__bannerid=17__zoneid=5__cb=1deab509ab__r_id=2bba0244d8a5895a61b9b73d1834f96c__r_ts=kuo121__oadest=http://www.mashery.com/netflix/" rel="nofollow">www.mashery.com</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@mashery%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Mashery on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="clickatell"></a>
<h2>Clickatell</h2>

<p><img alt="sponsor_clickatell.jpg" src="http://www.readwriteweb.com/sponsor_clickatell.jpg" width="252" height="100" align="right" />Clickatell has over <a href="http://www.clickatell.com/success_stories.php" rel="nofollow">22,000 customers</a> utilizing our service from small mom & pop outfits to large Fortune 500 companies including Avaya, Oracle, Shell, Barclays, BP, CNN, BBC and more. Here's why you should trust us to mobilize your business: Our <a href="http://www.clickatell.com/products/sms_gateway.php" rel="nofollow">SMS gateway</a> offers you wider <a href="http://www.clickatell.com/pricing/basic_coverage.php" rel="nofollow">coverage</a> than any other SMS provider delivering messages to 600 network operators in 200 countries. Our gateway is not limited to SMS text messaging. You can also send a number of other message types including Ringtones, VCards, Binary, EMS, Unicode, Flash SMS, WAP Push, and more. </p>
<p>Clickatell offers you direct connectivity to its core SMS gateway platform via a number of APIs 
(application programming interfaces) including; <a href="http://www.clickatell.com/central/login.php?prod_id=2" rel="nofollow">HTTP</a> (internet post), <a href="http://www.clickatell.com/central/login.php?prod_id=11" rel="nofollow">SMPP</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=7" rel="nofollow">FTP</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=13" rel="nofollow">XML</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=9" rel="nofollow">SMTP</a> 
(email to SMS), <a href="http://www.clickatell.com/central/login.php?prod_id=14" rel="nofollow">SOAP</a> and <a href="http://www.clickatell.com/central/login.php?prod_id=12" rel="nofollow">COM Object</a>. Each API has full documentation with sample code where applicable. Learn more about Clickatell <a href="http://www.clickatell.com/" rel="nofollow">here</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@clickatell%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Clickatell on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="toopia"></a>
<h2>Toopia</h2>

<p><img alt="sponsor_rwwap_0210.jpg" src="http://www.readwriteweb.com/sponsor_rwwap_0210.jpg" width="160" height="305" align="right" /><a href="http://www.toopia.com" rel="nofollow">Nicolas Koenig</a> is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called <a href="http://www.toopia.com" rel="nofollow">Toopia</a>. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. <a href="http://www.readwriteweb.com/iphone" rel="nofollow">Download the ReadWriteWeb iPhone application here</a>.</p>

<p><em>Thank <a href="http://twitter.com/home?status=Thanks%20@Toopia%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Toopia</a> on Twitter for making ReadWriteWeb possible.</em></p>

<p>The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.</p>

<p><strong>Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's?</strong> <a href="mailto:sean@readwriteweb.com">Drop us a line</a> and let's talk.</p>

<p>Thanks to all our sponsors and our readers for your support!</p>
<strong><a href="http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_062611.php#comments-open">Discuss</a></strong>
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</div><img src="http://feeds.feedburner.com/~r/readwriteweb/~4/Hc637qgnZn0" height="1" width="1"/>]]></content:encoded>
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		<title>Check Out the Companies That Make ReadWriteWeb Possible</title>
		<link>http://i-penny.com/check-out-the-companies-that-make-readwriteweb-possible-24/</link>
		<comments>http://i-penny.com/check-out-the-companies-that-make-readwriteweb-possible-24/#comments</comments>
		<pubDate>Sun, 05 Jun 2011 19:00:00 +0000</pubDate>
		<dc:creator>penny</dc:creator>
				<category><![CDATA[Improve Life]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Sponsors]]></category>

		<guid isPermaLink="false">http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_060511.php</guid>
		<description><![CDATA[Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say tha...]]></description>
			<content:encoded><![CDATA[<p><img alt="sponsors_thankyou-1.png" src="http://www.readwriteweb.com/images/sponsors_thankyou-1.png" width="150" height="150" class="alignright" />Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say thanks to the companies that make ReadWriteWeb happen by tweeting them (see the link below each sponsor) or following them using our Twitter list.</p>

<p>Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our <a href="http://readwriteweb.com/advertise">advertising page</a> or <a href="mailto:sales@readwriteweb.com">email our COO</a>.</p>

<p class="ad" align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=27080&amp;cb=27080' ><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=27080&amp;n=27080' border='0' alt='' /></a></p>

<hr>

<p><em>Skip to info about:</em>
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/S9qxf2lFVbE/check_out_the_companies_that_make_readwriteweb_possible_060511.php#alcatellucent">Alcatel-Lucent</a>: Application developer platform |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/S9qxf2lFVbE/check_out_the_companies_that_make_readwriteweb_possible_060511.php#medill">Medill School of Journalism</a>: Digital journalism programs |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/S9qxf2lFVbE/check_out_the_companies_that_make_readwriteweb_possible_060511.php#Site24x7">Site24x7</a>: Online website monitoring service |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/S9qxf2lFVbE/check_out_the_companies_that_make_readwriteweb_possible_060511.php#btbuckets">BTBuckets</a>: Free personalization and on-site behavioral targeting tool |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/S9qxf2lFVbE/check_out_the_companies_that_make_readwriteweb_possible_060511.php#mashery">Mashery</a>: API management services |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/S9qxf2lFVbE/check_out_the_companies_that_make_readwriteweb_possible_060511.php#ses">SES Toronto Conference & Expo</a>: Search & social marketing conference |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/S9qxf2lFVbE/check_out_the_companies_that_make_readwriteweb_possible_060511.php#clickatell">Clickatell</a>: SMS provider |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/S9qxf2lFVbE/check_out_the_companies_that_make_readwriteweb_possible_060511.php#toopia">Toopia</a>: Our iPhone app developer
</p>

<hr>
<br />

<a name="alcatellucent"></a>
<h2>Alcatel-Lucent</h2>

<p><img alt="sponsor_al_logo.jpg" src="http://www.readwriteweb.com/sponsor_al_logo.jpg" width="250" height="91" align="right"/>Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.</p>
<p>With the launch of the <a href="http://www.openapiservice.com" rel="nofollow">Alcatel-Lucent Developer Platform</a>, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.</p>
<p>The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@openapiservice%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Alcatel-Lucent on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="medill"></a>
<h2>Medill School of Journalism</h2>

<p><img alt="sponsor_medillreadwriteweb.jpg" src="http://www.readwriteweb.com/sponsor_medillreadwriteweb.jpg" width="270" height="166" align="right" />The <a href="http://www.medill.northwestern.edu"  rel="nofollow">Medill School of Journalism</a> at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of <a href="http://www.medill.northwestern.edu/innovation/default.aspx"  rel="nofollow">interactive publishing</a>, or by videography for the <a href="http://www.medill.northwestern.edu/innovation/page.aspx?id=134783"  rel="nofollow">small screen</a>. Maybe you are an <a href="http://www.medill.northwestern.edu/journalism/grad/page.aspx?id=125579"  rel="nofollow">experienced professional</a> looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@MedillSchool%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank the Medill School of Journalism on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="Site24x7"></a>
<h2>Site24x7</h2>

<p><a href="http://www.site24x7.com/index.html?spimad" rel="nofollow"><img alt="site24x7-big-ad.png" src="http://www.readwriteweb.com/site24x7-big-ad.png" width="250" height="171" align="right" /></a><a href="http://www.site24x7.com/index.html?rwwspad" rel="nofollow">Site24x7</a>, an online <a href="http://www.site24x7.com/index.html?utm_source=rww&utm_medium=sptextad&utm_term=webmon&utm_campaign=s247" rel="nofollow">website monitoring service</a> which allows users to monitor their website, multi-step web application and online web transactions. Users can get instant alerts when their website goes down. Site24x7 allows monitoring from across 25+ global locations.</p>

<p>Site24x7 pricing starts from $1/Month/URL. <a href="http://www.site24x7.com/signup-plans.html?utm_source=rww&utm_medium=sptextad&utm_term=signup&utm_campaign=s247" rel="nofollow">Sign-up</a> for a 15-day Free Trial!</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@site24x7%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Site24x7 on Twitter</a> for making ReadWriteWeb possible.</em></p>


<a name="btbuckets"></a>
<h2>BTBuckets</h2>

<p><img alt="btbuckets3.jpg" src="http://www.readwriteweb.com/btbuckets3.jpg" width="250" height="66" align="right" /><a href="http://btbuckets.com/" rel="nofollow">BTBuckets</a> is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups.  With a simple installation process (a
single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.</p>
<p>BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic.  Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@btbuckets%20for%20sponsoring%20@rww.%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank BTBuckets on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="mashery"></a>
<h2>Mashery</h2>

<p><img src="http://www.readwriteweb.com/images/api_diagram.gif" align="right" width="352" height="155" /><a href="http://d.ads.readwriteweb.com/ck.php?oaparams=2__bannerid=17__zoneid=5__cb=1deab509ab__r_id=2bba0244d8a5895a61b9b73d1834f96c__r_ts=kuo121__oadest=http://www.mashery.com/netflix/" rel="nofollow">Mashery</a> is a platform for Web services, allowing companies to manage their APIs using Mashery's expertise. At the "Business of APIs" conference, Mashery CEO Oren Michels <a href="http://blog.mashery.com/2008/11/03/the-business-of-apis-mashery/" rel="nofollow">explained to the audience</a> that while APIs are a technology, their use is a business decision. He went on to say that Mashery has helped customers such as WhitePages.com, Thumbplay, Compete.com, and Calais. Check out the white paper "<a href="http://www.mashery.com/solution/downloads.html?id=2" rel="nofollow">Five steps to scaling your business development using Web services</a>" to discover how you can use APIs for your business.</p>

<p>You can find out more about APIs and their business use at <a href="http://d.ads.readwriteweb.com/ck.php?oaparams=2__bannerid=17__zoneid=5__cb=1deab509ab__r_id=2bba0244d8a5895a61b9b73d1834f96c__r_ts=kuo121__oadest=http://www.mashery.com/netflix/" rel="nofollow">www.mashery.com</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@mashery%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Mashery on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="ses"></a>
<h2>SES Toronto Conference & Expo</h2>

<p><img src="http://www.readwriteweb.com/events_sestoronto.jpg"  align="right"/>June 13-15, 2011:  <a href="http://www.sestoronto.com">SES Toronto</a> opens its doors June 13 and we want to make sure you don't miss out on any of the opportunities this year's show has to offer.  Rounding out our keynote lineup for this year, <strong>Yellow Pages Group VP of Performance Marketing Tracy Smith</strong>, will be sharing his experience in performance marketing. More keynotes are set to be announced, so stay tuned!</p>

<p>As 2010 proved to be yet another year of industry moving changes (launch of Google Instant, Social Signal Algorithmic Inclusion, Bing Yahoo Merger) SES is analyzing the details - letting you know what it means for your business.</p>

<p>Bring an open mind and have quick fingers for your netbook as we equip you with relevant case studies and actionable takeaways. We encourage you as well, to share any suggestions on topics you think to be most compelling or how we can improve your experience with us.</p>

<p>READWRITEWEB SUBSCRIBERS: <b>SAVE 20%</b> when you enter <b>20RWW</b>.  <b><a href="http://www.sesconference.com/toronto/registration-details.html">Register today</a></b></p>

<p>Sneak Preview on what's ahead:</p>
<ul><li><a href="http://www.searchenginestrategies.com/toronto/agenda-day1.php#con=tent-optimization">Content Marketing Optimization</a></li>
<li><a href="http://www.searchenginestrategies.com/toronto/agenda-day1.php#glo=bal-website">Key Points in Launching a Global Website</a></li>
<li><a href="http://www.searchenginestrategies.com/toronto/agenda-day2.php#loc=al">Local 2.0: the Evolution of Search</a></li>
<li><a href="http://www.searchenginestrategies.com/toronto/agenda-day1.php#ent=erprise-seo">Enterprise Level SEO</a></li>
<li><a href="http://www.searchenginestrategies.com/toronto/agenda-day2.php#bin=g-yahoo-alliance">What Every Paid Search Advertiser Needs to Know About the Bing/Yahoo Alliance</a></li></ul>
<p><a href="http://www.searchenginestrategies.com/toronto/agenda.php">View the complete agenda</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@sesconf%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank @sesconf on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="clickatell"></a>
<h2>Clickatell</h2>

<p><img alt="sponsor_clickatell.jpg" src="http://www.readwriteweb.com/sponsor_clickatell.jpg" width="252" height="100" align="right" />Clickatell has over <a href="http://www.clickatell.com/success_stories.php" rel="nofollow">22,000 customers</a> utilizing our service from small mom & pop outfits to large Fortune 500 companies including Avaya, Oracle, Shell, Barclays, BP, CNN, BBC and more. Here's why you should trust us to mobilize your business: Our <a href="http://www.clickatell.com/products/sms_gateway.php" rel="nofollow">SMS gateway</a> offers you wider <a href="http://www.clickatell.com/pricing/basic_coverage.php" rel="nofollow">coverage</a> than any other SMS provider delivering messages to 600 network operators in 200 countries. Our gateway is not limited to SMS text messaging. You can also send a number of other message types including Ringtones, VCards, Binary, EMS, Unicode, Flash SMS, WAP Push, and more. </p>
<p>Clickatell offers you direct connectivity to its core SMS gateway platform via a number of APIs 
(application programming interfaces) including; <a href="http://www.clickatell.com/central/login.php?prod_id=2" rel="nofollow">HTTP</a> (internet post), <a href="http://www.clickatell.com/central/login.php?prod_id=11" rel="nofollow">SMPP</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=7" rel="nofollow">FTP</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=13" rel="nofollow">XML</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=9" rel="nofollow">SMTP</a> 
(email to SMS), <a href="http://www.clickatell.com/central/login.php?prod_id=14" rel="nofollow">SOAP</a> and <a href="http://www.clickatell.com/central/login.php?prod_id=12" rel="nofollow">COM Object</a>. Each API has full documentation with sample code where applicable. Learn more about Clickatell <a href="http://www.clickatell.com/" rel="nofollow">here</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@clickatell%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Clickatell on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="toopia"></a>
<h2>Toopia</h2>

<p><img alt="sponsor_rwwap_0210.jpg" src="http://www.readwriteweb.com/sponsor_rwwap_0210.jpg" width="160" height="305" align="right" /><a href="http://www.toopia.com" rel="nofollow">Nicolas Koenig</a> is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called <a href="http://www.toopia.com" rel="nofollow">Toopia</a>. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. <a href="http://www.readwriteweb.com/iphone" rel="nofollow">Download the ReadWriteWeb iPhone application here</a>.</p>

<p><em>Thank <a href="http://twitter.com/home?status=Thanks%20@Toopia%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Toopia</a> on Twitter for making ReadWriteWeb possible.</em></p>

<p>The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.</p>

<p><strong>Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's?</strong> <a href="mailto:sean@readwriteweb.com">Drop us a line</a> and let's talk.</p>

<p>Thanks to all our sponsors and our readers for your support!</p>
<strong><a href="http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_060511.php#comments-open">Discuss</a></strong>
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		<title>Sponsor Post: How to Build Killer Apps for Mobile Networks</title>
		<link>http://i-penny.com/sponsor-post-how-to-build-killer-apps-for-mobile-networks/</link>
		<comments>http://i-penny.com/sponsor-post-how-to-build-killer-apps-for-mobile-networks/#comments</comments>
		<pubDate>Fri, 03 Jun 2011 21:45:00 +0000</pubDate>
		<dc:creator>penny</dc:creator>
				<category><![CDATA[Improve Life]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Sponsors]]></category>

		<guid isPermaLink="false">http://www.readwriteweb.com/archives/sponsor_post_how_to_build_killer_apps_for_mobile_networks.php</guid>
		<description><![CDATA[Editor's note: We offer our long-term sponsors the opportunity to write posts and tell their story. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our readers. We hope you like the posts and...]]></description>
			<content:encoded><![CDATA[<p><img alt="zereos.jpg" src="http://www.readwriteweb.com/zereos.jpg" width="150" height="150"  /><b><i>Editor's note</b>: We offer our long-term sponsors the opportunity to write posts and tell their story. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our readers. We hope you like the posts and we encourage you to support our sponsors by trying out their products.</i></p>

<p>Mobile app developers are probably more than a little tired of <a href="http://www.rcrwireless.com/article/20110525/ENABLERAPPS/110529961/glue-conference-operators-are-not-the-enemy-a-lu-exec-says" rel="nofollow">empty promises</a> about the grand future of mobile networks. But take a quick look at history and it becomes obvious that the technology has come a long way. </p>
<p class="ad" align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=27072&amp;cb=27072' ><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=27072&amp;n=27072' border='0' alt='' /></a></p>

<p>Mobile networks were initially used solely for voice calls. Then, lower power requirements of 2G and higher network capacities gave rise to a plethora of small devices with SMS and email capabilities. The widespread rollout of 3G-increased bandwidth on those devices, making mobile multimedia and functional Web access a reality. </p>

<h2>Do You 4G?</h2>

<p>That was all just a prelude to <a href="http://en.wikipedia.org/wiki/3GPP_Long_Term_Evolution" rel="nofollow">LTE </a>(the dominant 4G technology). Also known as 3GPP Long Term Evolution, LTE is being rolled out globally and is now the uncontested replacement for both GSM and CDMA networks. This new technology gives network providers the ability to deliver faster and more reliable access, richer experiences for mobile device users, and a more secure environment. </p>

<p>4G networks are being deployed across the globe. When developers know how networks function, better apps get built. More efficient and powerful apps make networks better, which accelerates customer adoption of apps. What follows are concrete steps developers can take to make apps perform their best on these new networks.</p>

<h2>As an App Developer, Why Do I Care?</h2>

<p>LTE was designed to offer more than two times the bandwidth of 3G and half the response time. The radio signals from cell towers have less interference in LTE and increased signal capacity means more users can access the network simultaneously without noticeably affecting performance. These improvements mean apps will be able to pull down more data from the network with less noticeable lag. When users pull up maps, they'll come up faster and scroll more smoothly. Graphics-heavy web pages will load faster and video playback will start sooner and play with fewer hiccups. </p>

<p>Almost every aspect of the mobile experience will be improved with LTE. Unlike earlier network technologies, LTE uses an <a href="http://lte.alcatel-lucent.com/index.php/pages/discover" rel="nofollow">all-IP backbone</a> with highly efficient routing. Data moves through the backbone more rapidly and, because voice and various data types are all handled as IP packets, apps can shift between them more easily. There are nine content types defined in LTE and <a href="http://bi.cbronline.com/news/alcatel-lucent-launches-appglide-video-analytics-020611" rel="nofollow">quality of service levels</a> can be assigned to content on the basis of type. This means that voice data won't over-consume bandwidth that should be reserved for web video, for example. </p>

<p>LTE's security and reliability are also major improvements over 3G. As data is being sent to and from a user's mobile device, it is automatically encrypted. A sophisticated key mechanism provides further security and temporary user IDs make it more difficult for malicious hackers to gain entry to devices. To enhance reliability, session tracking keeps users connected to applications even when they switch from 3G or 2G to LTE and back again, even when there are delays.</p>

<h2>Leveraging LTE in Your Apps</h2>

<p>LTE will provide increased performance for all apps, but you can get even more out of the network to create a truly exceptional user experience. Take advantage of these tips now and your apps will perform better and make your customers happier, whether they are on LTE or older networks.</p>

<p><strong>Plan for a Mix of 2G, 3G and LTE Use</strong><br />
Give your app the ability to make an intelligent decision about how to fetch data, depending on the network being accessed. Also remember that latency and bandwidth vary within a given span of network coverage, so data transfer rates will not remain constant within an LTE network. It can be a challenge to determine not only what sort of network performance you're getting, but also why. For example, the same response figures could indicate that you're on a fast 3G network or a slow LTE network. If your app relies on constant network connectivity, periodically have your IT department check both bandwidth and latency to make an educated guess about what kind of network it is on and adjust accordingly. Service providers are working with industry standards organizations to define consistent interfaces that will allow developers to receive information from the network about latency, bandwidth and saturation, but this is not yet a reality.</p>

<p><strong>Speed Results with Pre-fetching</strong><br />
In many situations data retrieval needs can be anticipated with pre-fetching. By giving your application a way to access necessary data before it is requested by the user, you can provide an even more frictionless user experience. If you expect that users will be making many data-intensive requests that have to go through the network to a server, invest some effort in creating a pre-fetching system. By definition, pre-fetching is imperfect, but if your app can use a solid pre-fetching algorithm to pull down data and cache it on the device before it is needed, you can give users a demonstrably better experience. Because LTE provides lower latency and higher bandwidth, pre-fetching is a more practical approach than with older networks.</p>

<p><strong>Cache More</strong><br />
Mobile devices are no longer computing lightweights. By caching extensively you can increase the responsiveness of your application and eliminate the spikes in network requests that cause user-discernable performance problems. Spikes in network activity typically occur at predictable times. Think about how and when your app needs data and if possible cache in advance of periods of high network activity. Of course, don't forget to periodically flush caches.</p>

<p><em><strong>Next page: </strong>Create One Session with Multiple Gets</em></p>

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		<title>Check Out the Companies That Make ReadWriteWeb Possible</title>
		<link>http://i-penny.com/check-out-the-companies-that-make-readwriteweb-possible-23/</link>
		<comments>http://i-penny.com/check-out-the-companies-that-make-readwriteweb-possible-23/#comments</comments>
		<pubDate>Sun, 29 May 2011 20:00:00 +0000</pubDate>
		<dc:creator>penny</dc:creator>
				<category><![CDATA[Improve Life]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Sponsors]]></category>

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		<description><![CDATA[Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say tha...]]></description>
			<content:encoded><![CDATA[<p><img alt="sponsors_thankyou-1.png" src="http://www.readwriteweb.com/images/sponsors_thankyou-1.png" width="150" height="150" class="alignright" />Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say thanks to the companies that make ReadWriteWeb happen by tweeting them (see the link below each sponsor) or following them using our Twitter list.</p>

<p>Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our <a href="http://readwriteweb.com/advertise">advertising page</a> or <a href="mailto:sales@readwriteweb.com">email our COO</a>.</p>

<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=26937&amp;cb=26937' ><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=26937&amp;n=26937' border='0' alt='' /></a></p>

<hr>

<p><em>Skip to info about:</em>
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/Qcvtlg7utCk/check_out_the_companies_that_make_readwriteweb_possible_052611.php#alcatellucent">Alcatel-Lucent</a>: Application developer platform |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/Qcvtlg7utCk/check_out_the_companies_that_make_readwriteweb_possible_052611.php#medill">Medill School of Journalism</a>: Digital journalism programs |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/Qcvtlg7utCk/check_out_the_companies_that_make_readwriteweb_possible_052611.php#semtech">SemTech 2011</a>: Semantic Technology Conference |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/Qcvtlg7utCk/check_out_the_companies_that_make_readwriteweb_possible_052611.php#meshin">Meshin</a>: Understands and sorts critical messages in your inbox |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/Qcvtlg7utCk/check_out_the_companies_that_make_readwriteweb_possible_052611.php#skytap">Skytap</a>: Cloud solutions for enterprises and ISVs |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/Qcvtlg7utCk/check_out_the_companies_that_make_readwriteweb_possible_052611.php#Site24x7">Site24x7</a>: Online website monitoring service |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/Qcvtlg7utCk/check_out_the_companies_that_make_readwriteweb_possible_052611.php#btbuckets">BTBuckets</a>: Free personalization and on-site behavioral targeting tool |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/Qcvtlg7utCk/check_out_the_companies_that_make_readwriteweb_possible_052611.php#mashery">Mashery</a>: API management services |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/Qcvtlg7utCk/check_out_the_companies_that_make_readwriteweb_possible_052611.php#ses">SES Toronto Conference & Expo</a>: Search & social marketing conference |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/Qcvtlg7utCk/check_out_the_companies_that_make_readwriteweb_possible_052611.php#clickatell">Clickatell</a>: SMS provider |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/Qcvtlg7utCk/check_out_the_companies_that_make_readwriteweb_possible_052611.php#toopia">Toopia</a>: Our iPhone app developer
</p>

<hr>
<br />

<p><a name="alcatellucent"></a><br />
<h2>Alcatel-Lucent</h2></p>

<p><img alt="sponsor_al_logo.jpg" src="http://www.readwriteweb.com/sponsor_al_logo.jpg" width="250" height="91" align="right"/>Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.</p>
<p>With the launch of the <a href="http://www.openapiservice.com" rel="nofollow">Alcatel-Lucent Developer Platform</a>, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.</p>
<p>The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@openapiservice%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Alcatel-Lucent on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><br />
<a name="medill"></a><br />
<h2>Medill School of Journalism</h2></p>

<p><img alt="sponsor_medillreadwriteweb.jpg" src="http://www.readwriteweb.com/sponsor_medillreadwriteweb.jpg" width="270" height="166" align="right" />The <a href="http://www.medill.northwestern.edu"  rel="nofollow">Medill School of Journalism</a> at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of <a href="http://www.medill.northwestern.edu/innovation/default.aspx"  rel="nofollow">interactive publishing</a>, or by videography for the <a href="http://www.medill.northwestern.edu/innovation/page.aspx?id=134783"  rel="nofollow">small screen</a>. Maybe you are an <a href="http://www.medill.northwestern.edu/journalism/grad/page.aspx?id=125579"  rel="nofollow">experienced professional</a> looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@MedillSchool%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank the Medill School of Journalism on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><a name="semtech"></a><br />
<h2>SemTech 2011: Semantic Technology Conference</h2><br />
 <br />
<p><img alt="sponsor_semtech.gif" src="http://www.readwriteweb.com/sponsor_semtech.gif" width="125" height="125" align="right" /><a href="http://semtech2011.semanticweb.com/?c=szrww">SemTech 2011</a> is the world's largest educational conference for the community of executives, technologists, researchers, investors and customers involved with semantic technologies. Featuring five days of presentations, panels, tutorials, announcements, new company/product launches, and conversations, SemTech is a place for new learning, professional networking, and business development. Hot topics for 2011 include the future of media, linked data, open data - government and enterprise, data curation, business intelligence, real-time and continuous semantics, and much more. Sign up today to join more than 1,000 forward-thinking technology and business leaders from around the world representing the entire marketplace. Use code STRWW and save 15%!<br />
</p></p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@Csemanticconf%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank SemTech 2011 on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><a name="meshin"></a><br />
<h2>Meshin</h2></p>

<p><img alt="mesh-logo.gif" src="http://www.readwriteweb.com/mesh-logo.gif" width="150" align="right" />Todays' worker craves context and focus from their blizzard of information.  <a href="http://bit.ly/ifOhHz" rel="nofollow">Meshin</a> understands and sorts critical messages in your inbox to help you easily find task-critical information on demand. Check out our new <a href="http://bit.ly/ifOhHz" rel="nofollow">MeshinFocus</a> to see your most important messages, in real time and in one place.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@meshin%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Meshin on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><br />
<a name="skytap"></a><br />
<h2>Skytap</h2></p>

<p><a href="http://www.skytap.com/about-us/contact-us.php" rel="nofollow"><img alt="Skytap-Logo-250x250.png" src="http://www.readwriteweb.com/Skytap-Logo-250x250.png" width="258" height="248" align="right" /></a><a href="http://www.skytap.com/" rel="nofollow">Skytap</a> provides cloud automation solutions for enterprises and software vendors to develop, test, migrate, evaluate, demo, and train on new and existing applications in the cloud. Skytap Cloud is ideal for distributed Dev/Test, Training and Sales Demo teams.  Teams are empowered to:</p>

<ul><li>Create multiple cloud environments in seconds</li>
<li>Run existing applications without any code changes</li>
<li>Deploy virtual data centers, take snapshots and collaborate</li>
<li>Accelerate bug resolution cycles by 75%</li>
<li>Reduce operating costs by 70% annually</li></ul>

<p>Customers of all sizes can deploy Skytap in a day.  Try <a href="http://www.skytap.com/" rel="nofollow">Skytap</a> for free.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@skytap%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Skytap on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><a name="Site24x7"></a><br />
<h2>Site24x7</h2></p>

<p><a href="http://www.site24x7.com/index.html?spimad" rel="nofollow"><img alt="site24x7-big-ad.png" src="http://www.readwriteweb.com/site24x7-big-ad.png" width="250" height="171" align="right" /></a><a href="http://www.site24x7.com/index.html?rwwspad" rel="nofollow">Site24x7</a>, an online <a href="http://www.site24x7.com/index.html?utm_source=rww&utm_medium=sptextad&utm_term=webmon&utm_campaign=s247" rel="nofollow">website monitoring service</a> which allows users to monitor their website, multi-step web application and online web transactions. Users can get instant alerts when their website goes down. Site24x7 allows monitoring from across 25+ global locations.</p>

<p>Site24x7 pricing starts from $1/Month/URL. <a href="http://www.site24x7.com/signup-plans.html?utm_source=rww&utm_medium=sptextad&utm_term=signup&utm_campaign=s247" rel="nofollow">Sign-up</a> for a 15-day Free Trial!</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@site24x7%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Site24x7 on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><br />
<a name="btbuckets"></a><br />
<h2>BTBuckets</h2></p>

<p><img alt="btbuckets3.jpg" src="http://www.readwriteweb.com/btbuckets3.jpg" width="250" height="66" align="right" /><a href="http://btbuckets.com/" rel="nofollow">BTBuckets</a> is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups.  With a simple installation process (a
single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.</p>
<p>BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic.  Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@btbuckets%20for%20sponsoring%20@rww.%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank BTBuckets on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><a name="mashery"></a><br />
<h2>Mashery</h2></p>

<p><img src="http://www.readwriteweb.com/images/api_diagram.gif" align="right" width="352" height="155" /><a href="http://d.ads.readwriteweb.com/ck.php?oaparams=2__bannerid=17__zoneid=5__cb=1deab509ab__r_id=2bba0244d8a5895a61b9b73d1834f96c__r_ts=kuo121__oadest=http://www.mashery.com/netflix/" rel="nofollow">Mashery</a> is a platform for Web services, allowing companies to manage their APIs using Mashery's expertise. At the "Business of APIs" conference, Mashery CEO Oren Michels <a href="http://blog.mashery.com/2008/11/03/the-business-of-apis-mashery/" rel="nofollow">explained to the audience</a> that while APIs are a technology, their use is a business decision. He went on to say that Mashery has helped customers such as WhitePages.com, Thumbplay, Compete.com, and Calais. Check out the white paper "<a href="http://www.mashery.com/solution/downloads.html?id=2" rel="nofollow">Five steps to scaling your business development using Web services</a>" to discover how you can use APIs for your business.</p>

<p>You can find out more about APIs and their business use at <a href="http://d.ads.readwriteweb.com/ck.php?oaparams=2__bannerid=17__zoneid=5__cb=1deab509ab__r_id=2bba0244d8a5895a61b9b73d1834f96c__r_ts=kuo121__oadest=http://www.mashery.com/netflix/" rel="nofollow">www.mashery.com</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@mashery%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Mashery on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><a name="ses"></a><br />
<h2>SES Toronto Conference & Expo</h2></p>

<p><img src="http://www.readwriteweb.com/events_sestoronto.jpg"  align="right"/>June 13-15, 2011:  <a href="http://www.sestoronto.com">SES Toronto</a> opens its doors June 13 and we want to make sure you don't miss out on any of the opportunities this year's show has to offer.  Rounding out our keynote lineup for this year, <strong>Yellow Pages Group VP of Performance Marketing Tracy Smith</strong>, will be sharing his experience in performance marketing. More keynotes are set to be announced, so stay tuned!</p>

<p>As 2010 proved to be yet another year of industry moving changes (launch of Google Instant, Social Signal Algorithmic Inclusion, Bing Yahoo Merger) SES is analyzing the details - letting you know what it means for your business.</p>

<p>Bring an open mind and have quick fingers for your netbook as we equip you with relevant case studies and actionable takeaways. We encourage you as well, to share any suggestions on topics you think to be most compelling or how we can improve your experience with us.</p>

<p>READWRITEWEB SUBSCRIBERS: <b>SAVE 20%</b> when you enter <b>20RWW</b>.  <b><a href="http://www.sesconference.com/toronto/registration-details.html">Register today</a></b></p>

<p>Sneak Preview on what's ahead:</p>
<ul><li><a href="http://www.searchenginestrategies.com/toronto/agenda-day1.php#con=tent-optimization">Content Marketing Optimization</a></li>
<li><a href="http://www.searchenginestrategies.com/toronto/agenda-day1.php#glo=bal-website">Key Points in Launching a Global Website</a></li>
<li><a href="http://www.searchenginestrategies.com/toronto/agenda-day2.php#loc=al">Local 2.0: the Evolution of Search</a></li>
<li><a href="http://www.searchenginestrategies.com/toronto/agenda-day1.php#ent=erprise-seo">Enterprise Level SEO</a></li>
<li><a href="http://www.searchenginestrategies.com/toronto/agenda-day2.php#bin=g-yahoo-alliance">What Every Paid Search Advertiser Needs to Know About the Bing/Yahoo Alliance</a></li></ul>
<p><a href="http://www.searchenginestrategies.com/toronto/agenda.php">View the complete agenda</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@sesconf%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank @sesconf on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><a name="clickatell"></a><br />
<h2>Clickatell</h2></p>

<p><img alt="sponsor_clickatell.jpg" src="http://www.readwriteweb.com/sponsor_clickatell.jpg" width="252" height="100" align="right" />Clickatell has over <a href="http://www.clickatell.com/success_stories.php" rel="nofollow">22,000 customers</a> utilizing our service from small mom & pop outfits to large Fortune 500 companies including Avaya, Oracle, Shell, Barclays, BP, CNN, BBC and more. Here's why you should trust us to mobilize your business: Our <a href="http://www.clickatell.com/products/sms_gateway.php" rel="nofollow">SMS gateway</a> offers you wider <a href="http://www.clickatell.com/pricing/basic_coverage.php" rel="nofollow">coverage</a> than any other SMS provider delivering messages to 600 network operators in 200 countries. Our gateway is not limited to SMS text messaging. You can also send a number of other message types including Ringtones, VCards, Binary, EMS, Unicode, Flash SMS, WAP Push, and more. </p>
<p>Clickatell offers you direct connectivity to its core SMS gateway platform via a number of APIs 
(application programming interfaces) including; <a href="http://www.clickatell.com/central/login.php?prod_id=2" rel="nofollow">HTTP</a> (internet post), <a href="http://www.clickatell.com/central/login.php?prod_id=11" rel="nofollow">SMPP</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=7" rel="nofollow">FTP</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=13" rel="nofollow">XML</a>, <a href="http://www.clickatell.com/central/login.php?prod_id=9" rel="nofollow">SMTP</a> 
(email to SMS), <a href="http://www.clickatell.com/central/login.php?prod_id=14" rel="nofollow">SOAP</a> and <a href="http://www.clickatell.com/central/login.php?prod_id=12" rel="nofollow">COM Object</a>. Each API has full documentation with sample code where applicable. Learn more about Clickatell <a href="http://www.clickatell.com/" rel="nofollow">here</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@clickatell%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Clickatell on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><a name="toopia"></a><br />
<h2>Toopia</h2></p>

<p><img alt="sponsor_rwwap_0210.jpg" src="http://www.readwriteweb.com/sponsor_rwwap_0210.jpg" width="160" height="305" align="right" /><a href="http://www.toopia.com" rel="nofollow">Nicolas Koenig</a> is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called <a href="http://www.toopia.com" rel="nofollow">Toopia</a>. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. <a href="http://www.readwriteweb.com/iphone" rel="nofollow">Download the ReadWriteWeb iPhone application here</a>.</p>

<p><em>Thank <a href="http://twitter.com/home?status=Thanks%20@Toopia%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Toopia</a> on Twitter for making ReadWriteWeb possible.</em></p>

<p>The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.</p>

<p><strong>Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's?</strong> <a href="mailto:sean@readwriteweb.com">Drop us a line</a> and let's talk.</p>

<p>Thanks to all our sponsors and our readers for your support!</p>
<strong><a href="http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_052611.php#comments-open">Discuss</a></strong>
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</div><img src="http://feeds.feedburner.com/~r/readwriteweb/~4/Qcvtlg7utCk" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://i-penny.com/check-out-the-companies-that-make-readwriteweb-possible-23/feed/</wfw:commentRss>
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		<title>Check Out the Companies That Make ReadWriteWeb Possible</title>
		<link>http://i-penny.com/check-out-the-companies-that-make-readwriteweb-possible-22/</link>
		<comments>http://i-penny.com/check-out-the-companies-that-make-readwriteweb-possible-22/#comments</comments>
		<pubDate>Sun, 30 Jan 2011 22:30:00 +0000</pubDate>
		<dc:creator>penny</dc:creator>
				<category><![CDATA[Improve Life]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Sponsors]]></category>

		<guid isPermaLink="false">http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_013011.php</guid>
		<description><![CDATA[Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say tha...]]></description>
			<content:encoded><![CDATA[<p><img alt="sponsors_thankyou-1.png" src="http://www.readwriteweb.com/images/sponsors_thankyou-1.png" width="150" height="150" class="alignright" />Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say thanks to the companies that make ReadWriteWeb happen by tweeting them (see the link below each sponsor) or following them using our Twitter list.</p>

<p>Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our <a href="http://readwriteweb.com/advertise">advertising page</a> or <a href="mailto:sales@readwriteweb.com">email our COO</a>.</p>

<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=24535&amp;cb=24535' ><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=24535&amp;n=24535' border='0' alt='' /></a></p>

<hr>

<p><em>Skip to info about:</em>
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/SCEQMFyFsV4/check_out_the_companies_that_make_readwriteweb_possible_013011.php#Site24x7">Site24x7</a>: Online website monitoring service |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/SCEQMFyFsV4/check_out_the_companies_that_make_readwriteweb_possible_013011.php#conduit">Conduit</a>: Customized components |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/SCEQMFyFsV4/check_out_the_companies_that_make_readwriteweb_possible_013011.php#alcatellucent">Alcatel-Lucent</a>: Application developer platform |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/SCEQMFyFsV4/check_out_the_companies_that_make_readwriteweb_possible_013011.php#medill">Medill School of Journalism</a>: Digital journalism programs |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/SCEQMFyFsV4/check_out_the_companies_that_make_readwriteweb_possible_013011.php#skytap">Skytap</a>: Cloud solutions for enterprises and ISVs |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/SCEQMFyFsV4/check_out_the_companies_that_make_readwriteweb_possible_013011.php#btbuckets">BTBuckets</a>: Free personalization and on-site behavioral targeting tool |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/SCEQMFyFsV4/check_out_the_companies_that_make_readwriteweb_possible_013011.php#mashery">Mashery</a>: API management services |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/SCEQMFyFsV4/check_out_the_companies_that_make_readwriteweb_possible_013011.php#ses">SES London Conference & Expo</a>: Search and social marketing conference |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/SCEQMFyFsV4/check_out_the_companies_that_make_readwriteweb_possible_013011.php#text">2011 Text Analytics Summit</a>: Annual text analytics conference |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/SCEQMFyFsV4/check_out_the_companies_that_make_readwriteweb_possible_013011.php#strata">StrataScale</a>: Server and cloud hosting solutions |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/SCEQMFyFsV4/check_out_the_companies_that_make_readwriteweb_possible_013011.php#watchmouse">WatchMouse</a>: Monitor Website Performance and Functionality |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/SCEQMFyFsV4/check_out_the_companies_that_make_readwriteweb_possible_013011.php#sendgrid">SendGrid</a>: Cloud-based email delivery service |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/SCEQMFyFsV4/check_out_the_companies_that_make_readwriteweb_possible_013011.php#sesny">SES New York Conference & Expo</a>: Search and social marketing conference |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/SCEQMFyFsV4/check_out_the_companies_that_make_readwriteweb_possible_013011.php#crowdscience">Crowd Science</a>: Demographic data |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/SCEQMFyFsV4/check_out_the_companies_that_make_readwriteweb_possible_013011.php#toopia">Toopia</a>: Our iPhone app developer
</p>

<hr>
<br />

<p></p>

<p><a name="Site24x7"></a><br />
<h2>Site24x7</h2></p>

<p><a href="http://www.site24x7.com/index.html?spimad" rel="nofollow"><img alt="site24x7-big-ad.png" src="http://www.readwriteweb.com/site24x7-big-ad.png" width="250" height="171" align="right" /></a><a href="http://www.site24x7.com/index.html?rwwspad" rel="nofollow">Site24x7</a>, an online <a href="http://www.site24x7.com/index.html?rwwtxtad" rel="nofollow">website monitoring service</a> which allows users to monitor their website, web application and online web transactions. Users can get instant alerts when their website goes down. Site24x7 allows monitoring from across 25+ global locations. </p>

<p>Site24x7 pricing starts from $1/Month/URL. <a href="http://www.site24x7.com/signup-plans.html?spsignup" rel="nofollow">Sign-up </a>for a 15-day Free Trial!</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@site24x7%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Site24x7 on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><a name="conduit"></a><br />
<h2>Conduit</h2></p>

<p><img src="http://www.readwriteweb.com/sonsor_conduit.gif" width="270" height="60" class="mt-image-left" style="float: right" /> <a href="http://www.conduit.com/" rel="nofollow">Conduit</a> enables Web publishers to distribute their offerings both directly and through its global network of 250,000 publishers and their 170 million users. The Conduit platform is a powerful marketing tool that allows you to offer the best of your site through <a href="http://www.conduit.com/Apps/Overview.aspx" rel="nofollow">apps</a> or a Community <a href="http://www.conduit.com/Toolbar/Benefits.aspx" rel="nofollow">Toolbar</a>, sending desktop alerts to your users, and much more.</p>
<p>The Conduit platform opens a new world of content sharing. Your site visitors can add your content right to their browser by clicking on a branded <a href="http://www.conduit.com/Marketplace/2go.aspx" rel="nofollow">2go button</a> that you place on your site. You can also share your content in the <a href="http://apps.conduit.com/" rel="nofollow">Conduit App</a> Marketplace where all the publishers and users in the Conduit network can grab it.</p>
<p>The platform has been adopted by major brands such as Fox News, iWin, Major League Baseball, TechCrunch, and Travelocity, as well as thousands of small and medium organizations in 120 countries.</p>
<p> If you would like to Conduit your website, go to <a href="http://www.conduit.com/" rel="nofollow">www.conduit.com</a>. </p>
<p><em><a href="http://twitter.com/home?status=Thanks%20@ConduitYourSite%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Conduit on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><a name="alcatellucent"></a><br />
<h2>Alcatel-Lucent</h2></p>

<p><img alt="sponsor_al_logo.jpg" src="http://www.readwriteweb.com/sponsor_al_logo.jpg" width="250" height="91" class="alignleft" />Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.</p>
<p>With the launch of the <a href="http://www.openapiservice.com" rel="nofollow">Alcatel-Lucent Developer Platform</a>, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.</p>
<p>The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@openapiservice%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Alcatel-Lucent on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><a name="medill"></a><br />
<h2>Medill School of Journalism</h2></p>

<p><img alt="sponsor_medillreadwriteweb.jpg" src="http://www.readwriteweb.com/sponsor_medillreadwriteweb.jpg" width="270" height="166" align="right" />The <a href="http://www.medill.northwestern.edu"  rel="nofollow">Medill School of Journalism</a> at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of <a href="http://www.medill.northwestern.edu/innovation/default.aspx"  rel="nofollow">interactive publishing</a>, or by videography for the <a href="http://www.medill.northwestern.edu/innovation/page.aspx?id=134783"  rel="nofollow">small screen</a>. Maybe you are an <a href="http://www.medill.northwestern.edu/journalism/grad/page.aspx?id=125579"  rel="nofollow">experienced professional</a> looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@MedillSchool%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank the Medill School of Journalism on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><a name="skytap"></a><br />
<h2>Skytap</h2></p>

<p><a href="http://www.skytap.com/about-us/contact-us.php"><img alt="Skytap-Logo-250x250.png" src="http://www.readwriteweb.com/Skytap-Logo-250x250.png" width="258" height="248" align="right" /></a><a href="http://www.skytap.com/">Skytap</a> provides cloud automation solutions for enterprises and software vendors to develop, test, migrate, evaluate, demo, and train on new and existing applications in the cloud. Skytap Cloud is ideal for distributed Dev/Test, Training and Sales Demo teams.  Teams are empowered to:</p>

<ul><li>Create multiple cloud environments in seconds</li>
<li>Run existing applications without any code changes</li>
<li>Deploy virtual data centers, take snapshots and collaborate</li>
<li>Accelerate bug resolution cycles by 75%</li>
<li>Reduce operating costs by 70% annually</li></ul>

<p>Customers of all sizes can deploy Skytap in a day.  Try <a href="http://www.skytap.com/">Skytap</a> for free.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@skytap%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Skytap on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><a name="btbuckets"></a><br />
<h2>BTBuckets</h2></p>

<p><img alt="btbuckets3.jpg" src="http://www.readwriteweb.com/btbuckets3.jpg" width="250" height="66" class="alignleft" /><a href="http://btbuckets.com/">BTBuckets</a> is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups.  With a simple installation process (a
single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.</p>
<p>BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic.  Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@btbuckets%20for%20sponsoring%20@rww.%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank BTBuckets on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><a name="mashery"></a><br />
<h2>Mashery</h2></p>

<p><img src="http://www.readwriteweb.com/images/api_diagram.gif" align="left" width="352" height="155" /><a href="http://d.ads.readwriteweb.com/ck.php?oaparams=2__bannerid=17__zoneid=5__cb=1deab509ab__r_id=2bba0244d8a5895a61b9b73d1834f96c__r_ts=kuo121__oadest=http://www.mashery.com/netflix/" rel="nofollow">Mashery</a> is a platform for Web services, allowing companies to manage their APIs using Mashery's expertise. At the "Business of APIs" conference, Mashery CEO Oren Michels <a href="http://blog.mashery.com/2008/11/03/the-business-of-apis-mashery/" rel="nofollow">explained to the audience</a> that while APIs are a technology, their use is a business decision. He went on to say that Mashery has helped customers such as WhitePages.com, Thumbplay, Compete.com, and Calais. Check out the white paper "<a href="http://www.mashery.com/solution/downloads.html?id=2" rel="nofollow">Five steps to scaling your business development using Web services</a>" to discover how you can use APIs for your business.</p>

<p>You can find out more about APIs and their business use at <a href="http://d.ads.readwriteweb.com/ck.php?oaparams=2__bannerid=17__zoneid=5__cb=1deab509ab__r_id=2bba0244d8a5895a61b9b73d1834f96c__r_ts=kuo121__oadest=http://www.mashery.com/netflix/" rel="nofollow">www.mashery.com</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@mashery%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Mashery on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><a name="ses"></a><br />
<h2>SES London Conference & Expo: 21-25 February 2011</h2></p>

<p><img alt="ses_lon2011vert.gif" src="http://www.readwriteweb.com/ses_lon2011vert.gif" width="112" height="123" align="right" />As search continues to evolve in new directions and marketing is becoming more like conversations, marketers are being challenged to learn how to leverage all the new forms of media and technologies.  SES London is taking the lead in dissecting the new search landscape and figuring out what it means for you. We're leaving conventional thinking behind and will bring together the brightest minds in digital marketing and the veterans of search to deliver you an entirely new perspective.  Providing digital marketers with the foundational know-how and the latest industry techniques - commitments we are devoted to build upon.</p>

<p>Session highlights:</p>

<ul><li><a href="http://www.searchenginestrategies.com/london/agenda-day1.php#launching-global" rel="nofollow">Key Points in Launching a Global Website</a></li>
<li><a href="http://www.searchenginestrategies.com/london/agenda-day2.php#content-optimisation" rel="nofollow">Content Marketing Optimisation</a></li>
<li><a href="http://www.searchenginestrategies.com/london/agenda-day2.php#marketing-eu" rel="nofollow">Marketing to the European Union</a></li>
<li><a href="http://www.searchenginestrategies.com/london/agenda-day2.php#augmented-reality" rel="nofollow">Augmented Reality Revisited</a></li>
<li><a href="http://www.searchenginestrategies.com/london/agenda-day2.php#search-retargeting" rel="nofollow">Is Search Remarketing/Retartgeting Right for You?</a></li>
<li><a href="http://www.searchenginestrategies.com/london/agenda-day3.php#local-search" rel="nofollow">Local 2.0: The Evolution of Local Search</a></li></ul>

<p><b>ReadWriteWeb readers, enter RWW20 and save up to £753 when you <a href="http://www.searchenginestrategies.com/london/registration-details.html?utm=rww20" rel="nofollow">book now</a> through 4 February.</b></p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@sesconf%20for%20sponsoring%20@rww.%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank SES London Conference & Expo on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><a name="text"></a><br />
<h2>2011 Text Analytics Summit</h2></p>

<p><img alt="Text Summit logo.gif" src="http://www.readwriteweb.com/Text%20Summit%20logo.gif" width="200" height="100" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" />May 18-19, 2011, Boston, MA: <a href="http://www.textanalyticsnews.com/text-mining-conference/index.shtml" rel="nofollow">Text analytics</a> has grown from an interesting but little known software application into an invaluable commercial tool being used by businesses worldwide. Forward thinking executives across a myriad of industries are using text analytics solutions to increase efficiency and unlock essential information that they never had access to before. And with the recent social media boom encouraging people to communicate in more ways than ever before, text analytics is no longer an option; it's a necessity. Text analytics is a short cut to superior research and data analysis, stronger brand management and improved customer engagement - but only for those who understand how to unlock its true commercial potential. Whether you are a software developer, an experienced analytics user, or new to the text analytics industry, the <a href="http://www.textanalyticsnews.com/text-mining-conference/index.shtml" rel="nofollow">Text Analytics Summit</a> is the only place to get the information that you need to stay ahead of the competition and profit from text mining!</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@TextMiningNews%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank TextMiningNews on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><a name="strata"></a><br />
<h2>StrataScale</h2></p>

<p><img alt="sponsor_stratascale.jpg" src="http://www.readwriteweb.com/sponsor_stratascale.jpg" width="240" height="87" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /><a href="http://www.stratascale.com/" rel="nofollow">StrataScale</a> offers innovative server and cloud hosting solutions to meet the IT infrastructure needs of today's growing and established businesses.  Now IT professionals can obtain affordable hosting solutions that control costs, provide agility, and supply peace of mind. Whether your hosting needs are cloud, dedicated server,  or a hybrid of the two, the StrataScale complete package of on-demand solutions is easy to buy, build, manage, and scale -- all within minutes via our web portal.  Every hosting environment is backed by guaranteed uptime, financial-grade security, and 24x7 engineering support.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@StrataScale%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank StrataScale on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><a name="watchmouse"></a><br />
<h2>WatchMouse</h2></p>

<p><img alt="watchmouse.png" src="http://www.readwriteweb.com/watchmouse.png" width="175" class="alignleft" /><a href="http://www.watchmouse.com">WatchMouse</a> monitors website performance and functionality 24x7 from over 50 locations worldwide. Monitors for your website, server or API can be set up in minutes and provide valuable insight into how your users experience your site. Features include Multi-step Transactions, Real Browser Monitoring (including Javascript front-end), and Public Status Pages as used by ReadWriteWeb, Twitter, WordPress, bit.ly and more. </p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@watchmouse%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank WatchMouse on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><a name="sendgrid"></a><br />
<h2>SendGrid</h2></p>

<p><img alt="sendgrid_logo.jpg" src="http://www.readwriteweb.com/sendgrid_logo.jpg" width="250" height="88" align="right" /><a href="http://sendgrid.com/" rel="nofollow">SendGrid</a> is a cloud-based email delivery service that delivers email on behalf of other companies to increase deliverability. With SendGrid, you can rest assured that your email will reach your customers' inbox. Integration takes just minutes via SMTP or can be done through a simple REST API. <a href="http://sendgrid.com/" rel="nofollow">SendGrid</a> can take the hassle of sending email completely out of your hands, and allow you to focus on being awesome at your core business.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@sendgrid%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank SendGrid on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><a name="sesny"></a><br />
<h2>SES New York Conference & Expo, March 21-25, 2011</h2></p>

<p><img alt="ses_ny2011horz_728w.gif" src="http://www.readwriteweb.com/ses_ny2011horz_728w.gif" width="250" align="right" /><a href="http://www.sesnewyork.com/?utm=rww20" rel="nofollow">SES New York Conference & Expo:</a> Search, social media, behavioral targeting, mobile, and video are just a few of the areas marketers have struggled to keep pace with within the last year. Advancements like Google Instant, Yahoo's merger with Bing, and Twitter's launch of Promoted Tweets, are just a few of the technological advancements which marketers have had to absorb.</p>

<p>Helping marketers keep pace with a quickly developing digital landscape, the SES Conference & Expo series brings in experts from throughout the industry, providing insight, case studies, and tangible tactics for businesses to employ.</p>

<p><a href="http://www.sesnewyork.com/?utm=rww20" rel="nofollow">SES New York</a>, one of our most comprehensive shows of the year, attracts up to 6,000 attendees annually from leading brands across the business landscape. Attendees join to connect with the digital community at large, looking to build in-house skills in an array of digital marketing fields. View our agenda to discover what this year's sessions will be covering.</p>

<p><b>Early Bird Rate: SAVE up to $700 plus an additional 20% now through January 21st. Enter RWW20. <a href="http://www.searchenginestrategies.com/newyork/registration-details.html?utm=?utm=rww20" rel="nofollow">Register Now!</a></b></p>
 
Sessions will include:
<ul><li><a href="http://www.searchenginestrategies.com/newyork/agenda-day1.php#info-architecture" rel="nofollow">Information Architecture for the Modern Website</a></li>
<li><a href="http://www.searchenginestrategies.com/newyork/agenda-day1.php#analytics-rx" rel="nofollow">Analytics RX: Just What the Doctor Ordered</a></li>
<li><a href="http://www.searchenginestrategies.com/newyork/agenda-day2.php#ppc" rel="nofollow">PPC Beyond Search: New Ad Formats, Display & Social</a></li>
<li><a href="http://www.searchenginestrategies.com/newyork/agenda-day2.php#digital-divide" rel="nofollow">Crossing the Digital Divide: The Leap From Search to Display</a></li>
<li><a href="http://www.searchenginestrategies.com/newyork/agenda-day3.php#usability" rel="nofollow">Website Usability, Testing & SEO</a></li></ul>
 
Workshops will include:
<ul><li><a href="http://www.searchenginestrategies.com/newyork/training.php#social-media" rel="nofollow">Creating Social Media Strategies Using Audience Research</a></li>
<li><a href="http://www.searchenginestrategies.com/newyork/training.php#search-friendly" rel="nofollow">How to Architect a Search-Engine-Friendly Website</a></li>
<li><a href="http://www.searchenginestrategies.com/newyork/training.php#in-house" rel="nofollow">Getting Your In-House Search Program Up & Running</a></li>
<li><a href="http://www.searchenginestrategies.com/newyork/training.php#adwords" rel="nofollow">Google AdWords Tactics to Improve Your ROI</a></li></ul>

<p><em><a href="http://twitter.com/home?status=Thanks%20@sesconf%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you.">Thank SES New York on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><a name="crowdscience"></a><br />
<h2>Crowd Science</h2></p>

<p><img src="http://www.readwriteweb.com/images/crowdscience_370.jpg" align="left" width="370" height="213" /><a href="http://d1.openx.org/ck.php?oaparams=2__bannerid=18161__zoneid=11190__cb=b498110ae9__maxdest=http://www.crowdscience.com/welcome/" rel="nofollow">Crowd Science</a> gives online publishers reports on the demographics and attitudes of their audience. We at ReadWriteWeb have signed up to this new service, because demographic data is something we've struggled to get in the past. It's important for any online business to know their audience, so Crowd Science is a welcome addition to the stats armory that most of us in the Internet biz use.</p>

<p><a href="http://d.ads.readwriteweb.com/ck.php?oaparams=2__bannerid=7__zoneid=0__log=no__cb=74a307cefb__r_id=__r_ts=__oadest=http://www.crowdscience.com/welcome/" rel="nofollow">Sign up</a> to get demographic data from Crowd Science.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@crowdscience%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Crowd Science on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><a name="toopia"></a><br />
<h2>Toopia</h2></p>

<p><img alt="sponsor_rwwap_0210.jpg" src="http://www.readwriteweb.com/sponsor_rwwap_0210.jpg" width="160" height="305" align="right" /><a href="http://www.toopia.com" rel="nofollow">Nicolas Koenig</a> is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called <a href="http://www.toopia.com">Toopia</a>. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. <a href="http://www.readwriteweb.com/iphone" rel="nofollow">Download the ReadWriteWeb iPhone application here</a>.</p>

<p><em>Thank <a href="http://twitter.com/home?status=Thanks%20@Toopia%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Toopia</a> on Twitter for making ReadWriteWeb possible.</em></p>

<p>The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.</p>

<p><strong>Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's?</strong> <a href="mailto:sean@readwriteweb.com">Drop us a line</a> and let's talk.</p>

<p>Thanks to all our sponsors and our readers for your support!</p>
<strong><a href="http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_013011.php#comments-open">Discuss</a></strong>
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</div><img src="http://feeds.feedburner.com/~r/readwriteweb/~4/SCEQMFyFsV4" height="1" width="1"/>]]></content:encoded>
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		<title>Check Out the Companies That Make ReadWriteWeb Possible</title>
		<link>http://i-penny.com/check-out-the-companies-that-make-readwriteweb-possible-21/</link>
		<comments>http://i-penny.com/check-out-the-companies-that-make-readwriteweb-possible-21/#comments</comments>
		<pubDate>Sun, 03 Oct 2010 21:00:00 +0000</pubDate>
		<dc:creator>penny</dc:creator>
				<category><![CDATA[Improve Life]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Sponsors]]></category>

		<guid isPermaLink="false">http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_100310.php</guid>
		<description><![CDATA[Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say tha...]]></description>
			<content:encoded><![CDATA[<p><img alt="sponsors_thankyou-1.png" src="http://www.readwriteweb.com/images/sponsors_thankyou-1.png" width="150" height="150" class="alignright" />Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say thanks to the companies that make ReadWriteWeb happen by tweeting them (see the link below each sponsor) or following them using our Twitter list.</p>

<p>Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our <a href="http://readwriteweb.com/advertise">advertising page</a> or <a href="mailto:sales@readwriteweb.com">email our COO</a>.</p>
<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=22225&amp;cb=22225' ><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=22225&amp;n=22225' border='0' alt='' /></a></p>





<hr>

<p><em>Skip to info about:</em>
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/grtPb8u33wQ/check_out_the_companies_that_make_readwriteweb_possible_100310.php#medill">Medill School of Journalism</a>: Digital journalism programs |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/grtPb8u33wQ/check_out_the_companies_that_make_readwriteweb_possible_100310.php#btbuckets">BTBuckets</a>: Free personalization and on-site behavioral targeting tool |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/grtPb8u33wQ/check_out_the_companies_that_make_readwriteweb_possible_100310.php#freethetv">Free The TV Challenge</a>: $500,000 in cash and prizes for the best Samsung App |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/grtPb8u33wQ/check_out_the_companies_that_make_readwriteweb_possible_100310.php#Rovi">Rovi</a>: Entertainment data solutions |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/grtPb8u33wQ/check_out_the_companies_that_make_readwriteweb_possible_100310.php#mashery">Mashery</a>: API management services |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/grtPb8u33wQ/check_out_the_companies_that_make_readwriteweb_possible_100310.php#Site24x7">Site24x7</a>: Online website monitoring service |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/grtPb8u33wQ/check_out_the_companies_that_make_readwriteweb_possible_100310.php#conduit">Conduit</a>: Customized components |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/grtPb8u33wQ/check_out_the_companies_that_make_readwriteweb_possible_100310.php#alcatellucent">Alcatel-Lucent</a>: Application developer platform |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/grtPb8u33wQ/check_out_the_companies_that_make_readwriteweb_possible_100310.php#sendgrid">SendGrid</a>: Cloud-based email delivery service |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/grtPb8u33wQ/check_out_the_companies_that_make_readwriteweb_possible_100310.php#paypal">PayPal X Innovate 2010 Developer Conference</a>: Developer conference dedicated to payments |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/grtPb8u33wQ/check_out_the_companies_that_make_readwriteweb_possible_100310.php#toopia">Toopia</a>: Our iPhone app developer
</p>

<hr>
<br />

<a name="medill"></a>
<h2>Medill School of Journalism</h2>

<p><img alt="sponsor_medillreadwriteweb.jpg" src="http://www.readwriteweb.com/sponsor_medillreadwriteweb.jpg" width="270" height="166" align="right" />The <a href="http://www.medill.northwestern.edu"  rel="nofollow">Medill School of Journalism</a> at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of <a href="http://www.medill.northwestern.edu/innovation/default.aspx"  rel="nofollow">interactive publishing</a>, or by videography for the <a href="http://www.medill.northwestern.edu/innovation/page.aspx?id=134783"  rel="nofollow">small screen</a>. Maybe you are an <a href="http://www.medill.northwestern.edu/journalism/grad/page.aspx?id=125579"  rel="nofollow">experienced professional</a> looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@MedillSchool%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank the Medill School of Journalism on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="btbuckets"></a>
<h2>BTBuckets</h2>

<p><img alt="btbuckets3.jpg" src="http://www.readwriteweb.com/btbuckets3.jpg" width="250" height="66" class="alignleft" /><a href="http://btbuckets.com/">BTBuckets</a> is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups.  With a simple installation process (a
single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.</p>
<p>BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic.  Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@btbuckets%20for%20sponsoring%20@rww.%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank BTBuckets on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="freethetv"></a>
<h2>Free The TV Challenge</h2>
<p><a href="http://www.freethetvchallenge.com/" rel="nofollow"><img alt="freethetv_logo.png" src="http://www.readwriteweb.com/freethetv_logo.png" width="350" height="30" align="right"/></a>Until recently, TVs have needed help from other devices in order to run software applications. But finally, Samsung is freeing the TV, with its Samsung Apps line of televisions and Blu-ray devices, which can download, install, and run apps natively. To celebrate the release of the Samsung TV Application SDK for this industry-leading line of TVs and Blu-Ray devices, <a href="http://www.freethetvchallenge.com/" rel="nofollow">Samsung is offering $500,000 in cash and prizes</a> for the individuals or teams that develop the best looking, most brilliantly conceived, and most functional apps. Developers will retain all intellectual property ownership for their submissions, while having the opportunity to reach millions of people through their television sets.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@freethetvnow%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank the Free The TV Challenge on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="Rovi"></a>
<h2>Rovi</h2>

<p><a href="http://www.rovicorp.com/dm/14029.htm"><img alt="Rovi_Logo_Hero_White_RGB.jpg" src="http://www.readwriteweb.com/Rovi_Logo_Hero_White_RGB.jpg" width="250" height="171" class="alignleft" /></a><a href="http://www.rovicorp.com/dm/14105.htm">Rovi's entertainment data solutions</a> allow online stores, portals, social networking sites, service providers, and application developers to differentiate their offerings, drive usage, and increase sales.  By becoming a Rovi Data subscriber you gain access to our descriptive metadata on music, movies, TV shows, books, and video games, which you can deploy across multiple platforms.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@RoviCorp%20for%20sponsoring%20@rww.%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Rovi on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="mashery"></a>
<h2>Mashery</h2>

<p><img src="http://www.readwriteweb.com/images/api_diagram.gif" align="left" width="352" height="155" /><a href="http://d.ads.readwriteweb.com/ck.php?oaparams=2__bannerid=17__zoneid=5__cb=1deab509ab__r_id=2bba0244d8a5895a61b9b73d1834f96c__r_ts=kuo121__oadest=http://www.mashery.com/netflix/" rel="nofollow">Mashery</a> is a platform for Web services, allowing companies to manage their APIs using Mashery's expertise. At the "Business of APIs" conference, Mashery CEO Oren Michels <a href="http://blog.mashery.com/2008/11/03/the-business-of-apis-mashery/" rel="nofollow">explained to the audience</a> that while APIs are a technology, their use is a business decision. He went on to say that Mashery has helped customers such as WhitePages.com, Thumbplay, Compete.com, and Calais. Check out the white paper "<a href="http://www.mashery.com/solution/downloads.html?id=2" rel="nofollow">Five steps to scaling your business development using Web services</a>" to discover how you can use APIs for your business.</p>

<p>You can find out more about APIs and their business use at <a href="http://d.ads.readwriteweb.com/ck.php?oaparams=2__bannerid=17__zoneid=5__cb=1deab509ab__r_id=2bba0244d8a5895a61b9b73d1834f96c__r_ts=kuo121__oadest=http://www.mashery.com/netflix/" rel="nofollow">www.mashery.com</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@mashery%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Mashery on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="Site24x7"></a>
<h2>Site24x7</h2>

<p><a href="http://www.site24x7.com/index.html?spimad" rel="nofollow"><img alt="site24x7-big-ad.png" src="http://www.readwriteweb.com/site24x7-big-ad.png" width="250" height="171" align="right" /></a><a href="http://www.site24x7.com/index.html?rwwspad" rel="nofollow">Site24x7</a>, an online <a href="http://www.site24x7.com/index.html?rwwtxtad" rel="nofollow">website monitoring service</a> which allows users to monitor their website, web application and online web transactions. Users can get instant alerts when their website goes down. Site24x7 allows monitoring from across 25+ global locations. </p>

<p>Site24x7 pricing starts from $1/Month/URL. <a href="http://www.site24x7.com/signup-plans.html?spsignup" rel="nofollow">Sign-up </a>for a 15-day Free Trial!</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@site24x7%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Site24x7 on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="conduit"></a>
<h2>Conduit</h2>

<p><img src="http://www.readwriteweb.com/sonsor_conduit.gif" width="270" height="60" class="mt-image-left" style="float: right" /> <a href="http://www.conduit.com/" rel="nofollow">Conduit</a> enables Web publishers to distribute their offerings both directly and through its global network of 250,000 publishers and their 170 million users. The Conduit platform is a powerful marketing tool that allows you to offer the best of your site through <a href="http://www.conduit.com/Apps/Overview.aspx" rel="nofollow">apps</a> or a Community <a href="http://www.conduit.com/Toolbar/Benefits.aspx" rel="nofollow">Toolbar</a>, sending desktop alerts to your users, and much more.</p>
<p>The Conduit platform opens a new world of content sharing. Your site visitors can add your content right to their browser by clicking on a branded <a href="http://www.conduit.com/Marketplace/2go.aspx" rel="nofollow">2go button</a> that you place on your site. You can also share your content in the <a href="http://apps.conduit.com/" rel="nofollow">Conduit App</a> Marketplace where all the publishers and users in the Conduit network can grab it.</p>
<p>The platform has been adopted by major brands such as Fox News, iWin, Major League Baseball, TechCrunch, and Travelocity, as well as thousands of small and medium organizations in 120 countries.</p>
<p> If you would like to Conduit your website, go to <a href="http://www.conduit.com/" rel="nofollow">www.conduit.com</a>. </p>
<p><em><a href="http://twitter.com/home?status=Thanks%20@ConduitYourSite%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Conduit on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="alcatellucent"></a>
<h2>Alcatel-Lucent</h2>

<p><img alt="sponsor_al_logo.jpg" src="http://www.readwriteweb.com/sponsor_al_logo.jpg" width="250" height="91" class="alignleft" />Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.</p>
<p>With the launch of the <a href="http://www.openapiservice.com" rel="nofollow">Alcatel-Lucent Developer Platform</a>, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.</p>
<p>The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@openapiservice%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Alcatel-Lucent on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="sendgrid"></a>
<h2>SendGrid</h2>
<p><img alt="sendgrid_logo.jpg" src="http://www.readwriteweb.com/sendgrid_logo.jpg" width="250" height="88" align="right" /><a href="http://sendgrid.com/" rel="nofollow">SendGrid</a> is a cloud-based email delivery service that delivers email on behalf of other companies to increase deliverability. With SendGrid, you can rest assured that your email will reach your customers' inbox. Integration takes just minutes via SMTP or can be done through a simple REST API. <a href="http://sendgrid.com/" rel="nofollow">SendGrid</a> can take the hassle of sending email completely out of your hands, and allow you to focus on being awesome at your core business.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@sendgrid%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank SendGrid on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="paypal"></a>
<h2>PayPal X Innovate 2010 Developer Conference</h2>

<p><img src="http://www.readwriteweb.com/bnr_innovate_media.gif" class="alignleft" />The only developer conference dedicated to payments, the <a href="http://www.paypal-xinnovate.com/index.html">PayPal X Innovate 2010 Developer Conference</a> invites developers to explore new ways to integrate payments into web pages, applications, and products using PayPal's open, global APIs.  Developers get the chance to code live with PayPal engineers; attend hands-on technical sessions; and network with 2000 peers. <a href="https://www.paypal-xinnovate.com/index.html">Register now</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@PayPalx%20for%20sponsoring%20@rww.%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank PayPal X Innovate 2010 Developer Conference on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="toopia"></a>
<h2>Toopia</h2>

<p><img alt="sponsor_rwwap_0210.jpg" src="http://www.readwriteweb.com/sponsor_rwwap_0210.jpg" width="160" height="305" align="right" /><a href="http://www.toopia.com" rel="nofollow">Nicolas Koenig</a> is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called <a href="http://www.toopia.com">Toopia</a>. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. <a href="http://www.readwriteweb.com/iphone" rel="nofollow">Download the ReadWriteWeb iPhone application here</a>.</p>

<p><em>Thank <a href="http://twitter.com/home?status=Thanks%20@Toopia%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Toopia</a> on Twitter for making ReadWriteWeb possible.</em></p>

<p>The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.</p>

<p><strong>Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's?</strong> <a href="mailto:sean@readwriteweb.com">Drop us a line</a> and let's talk.</p>

<p>Thanks to all our sponsors and our readers for your support!</p>
<strong><a href="http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_100310.php#comments-open">Discuss</a></strong>
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</div><img src="http://feeds.feedburner.com/~r/readwriteweb/~4/grtPb8u33wQ" height="1" width="1"/>]]></content:encoded>
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		<title>Check Out the Companies That Make ReadWriteWeb Possible</title>
		<link>http://i-penny.com/check-out-the-companies-that-make-readwriteweb-possible-20/</link>
		<comments>http://i-penny.com/check-out-the-companies-that-make-readwriteweb-possible-20/#comments</comments>
		<pubDate>Sun, 26 Sep 2010 18:00:00 +0000</pubDate>
		<dc:creator>penny</dc:creator>
				<category><![CDATA[Improve Life]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Sponsors]]></category>

		<guid isPermaLink="false">http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_092610.php</guid>
		<description><![CDATA[Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say tha...]]></description>
			<content:encoded><![CDATA[<p><img alt="sponsors_thankyou-1.png" src="http://www.readwriteweb.com/images/sponsors_thankyou-1.png" width="150" height="150" class="alignright" />Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say thanks to the companies that make ReadWriteWeb happen by tweeting them (see the link below each sponsor) or following them using our Twitter list.</p>

<p>Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our <a href="http://readwriteweb.com/advertise">advertising page</a> or <a href="mailto:sales@readwriteweb.com">email our COO</a>.</p>
<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=22060&amp;cb=22060' ><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=22060&amp;n=22060' border='0' alt='' /></a></p>

<hr>

<p><em>Skip to info about:</em>
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/AqbWHMF9HCM/check_out_the_companies_that_make_readwriteweb_possible_092610.php#medill">Medill School of Journalism</a>: Digital journalism programs |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/AqbWHMF9HCM/check_out_the_companies_that_make_readwriteweb_possible_092610.php#btbuckets">BTBuckets</a>: Free personalization and on-site behavioral targeting tool |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/AqbWHMF9HCM/check_out_the_companies_that_make_readwriteweb_possible_092610.php#Rovi">Rovi</a>: Entertainment Data Solutions |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/AqbWHMF9HCM/check_out_the_companies_that_make_readwriteweb_possible_092610.php#mashery">Mashery</a>: API management services |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/AqbWHMF9HCM/check_out_the_companies_that_make_readwriteweb_possible_092610.php#conduit">Conduit</a>: Customized components |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/AqbWHMF9HCM/check_out_the_companies_that_make_readwriteweb_possible_092610.php#alcatellucent">Alcatel-Lucent</a>: Application developer platform |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/AqbWHMF9HCM/check_out_the_companies_that_make_readwriteweb_possible_092610.php#paypal">PayPal X Innovate 2010 Developer Conference</a>: Developer conference dedicated to payments |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/AqbWHMF9HCM/check_out_the_companies_that_make_readwriteweb_possible_092610.php#toopia">Toopia</a>: Our iPhone app developer
</p>

<hr>
<br />

<a name="medill"></a>
<h2>Medill School of Journalism</h2>

<p><img alt="sponsor_medillreadwriteweb.jpg" src="http://www.readwriteweb.com/sponsor_medillreadwriteweb.jpg" width="270" height="166" align="right" />The <a href="http://www.medill.northwestern.edu"  rel="nofollow">Medill School of Journalism</a> at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of <a href="http://www.medill.northwestern.edu/innovation/default.aspx"  rel="nofollow">interactive publishing</a>, or by videography for the <a href="http://www.medill.northwestern.edu/innovation/page.aspx?id=134783"  rel="nofollow">small screen</a>. Maybe you are an <a href="http://www.medill.northwestern.edu/journalism/grad/page.aspx?id=125579"  rel="nofollow">experienced professional</a> looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@MedillSchool%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank the Medill School of Journalism on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="btbuckets"></a>
<h2>BTBuckets</h2>

<p><img alt="btbuckets3.jpg" src="http://www.readwriteweb.com/btbuckets3.jpg" width="250" height="66" class="alignleft" /><a href="http://btbuckets.com/">BTBuckets</a> is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups.  With a simple installation process (a
single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.</p>
<p>BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic.  Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@btbuckets%20for%20sponsoring%20@rww.%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank BTBuckets on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="Rovi"></a>
<h2>Rovi</h2>

<p><a href="http://www.rovicorp.com/dm/14029.htm"><img alt="Rovi_Logo_Hero_White_RGB.jpg" src="http://www.readwriteweb.com/Rovi_Logo_Hero_White_RGB.jpg" width="250" height="171" class="alignleft" /></a><a href="http://www.rovicorp.com/dm/14105.htm">Rovi's entertainment data solutions</a> allow online stores, portals, social networking sites, service providers, and application developers to differentiate their offerings, drive usage, and increase sales.  By becoming a Rovi Data subscriber you gain access to our descriptive metadata on music, movies, TV shows, books, and video games, which you can deploy across multiple platforms.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@RoviCorp%20for%20sponsoring%20@rww.%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Rovi on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="mashery"></a>
<h2>Mashery</h2>

<p><img src="http://www.readwriteweb.com/images/api_diagram.gif" align="left" width="352" height="155" /><a href="http://d.ads.readwriteweb.com/ck.php?oaparams=2__bannerid=17__zoneid=5__cb=1deab509ab__r_id=2bba0244d8a5895a61b9b73d1834f96c__r_ts=kuo121__oadest=http://www.mashery.com/netflix/" rel="nofollow">Mashery</a> is a platform for Web services, allowing companies to manage their APIs using Mashery's expertise. At the "Business of APIs" conference, Mashery CEO Oren Michels <a href="http://blog.mashery.com/2008/11/03/the-business-of-apis-mashery/" rel="nofollow">explained to the audience</a> that while APIs are a technology, their use is a business decision. He went on to say that Mashery has helped customers such as WhitePages.com, Thumbplay, Compete.com, and Calais. Check out the white paper "<a href="http://www.mashery.com/solution/downloads.html?id=2" rel="nofollow">Five steps to scaling your business development using Web services</a>" to discover how you can use APIs for your business.</p>

<p>You can find out more about APIs and their business use at <a href="http://d.ads.readwriteweb.com/ck.php?oaparams=2__bannerid=17__zoneid=5__cb=1deab509ab__r_id=2bba0244d8a5895a61b9b73d1834f96c__r_ts=kuo121__oadest=http://www.mashery.com/netflix/" rel="nofollow">www.mashery.com</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@mashery%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Mashery on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="conduit"></a>
<h2>Conduit</h2>

<p><img src="http://www.readwriteweb.com/sonsor_conduit.gif" width="270" height="60" class="mt-image-left" style="float: right" /> <a href="http://www.conduit.com/" rel="nofollow">Conduit</a> enables Web publishers to distribute their offerings both directly and through its global network of 250,000 publishers and their 170 million users. The Conduit platform is a powerful marketing tool that allows you to offer the best of your site through <a href="http://www.conduit.com/Apps/Overview.aspx" rel="nofollow">apps</a> or a Community <a href="http://www.conduit.com/Toolbar/Benefits.aspx" rel="nofollow">Toolbar</a>, sending desktop alerts to your users, and much more.</p>
<p>The Conduit platform opens a new world of content sharing. Your site visitors can add your content right to their browser by clicking on a branded <a href="http://www.conduit.com/Marketplace/2go.aspx" rel="nofollow">2go button</a> that you place on your site. You can also share your content in the <a href="http://apps.conduit.com/" rel="nofollow">Conduit App</a> Marketplace where all the publishers and users in the Conduit network can grab it.</p>
<p>The platform has been adopted by major brands such as Fox News, iWin, Major League Baseball, TechCrunch, and Travelocity, as well as thousands of small and medium organizations in 120 countries.</p>
<p> If you would like to Conduit your website, go to <a href="http://www.conduit.com/" rel="nofollow">www.conduit.com</a>. </p>
<p><em><a href="http://twitter.com/home?status=Thanks%20@ConduitYourSite%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Conduit on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="alcatellucent"></a>
<h2>Alcatel-Lucent</h2>

<p><img alt="sponsor_al_logo.jpg" src="http://www.readwriteweb.com/sponsor_al_logo.jpg" width="250" height="91" class="alignleft" />Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.</p>
<p>With the launch of the <a href="http://www.openapiservice.com" rel="nofollow">Alcatel-Lucent Developer Platform</a>, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.</p>
<p>The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@openapiservice%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Alcatel-Lucent on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="paypal"></a>
<h2>PayPal X Innovate 2010 Developer Conference</h2>

<p><img src="http://www.readwriteweb.com/bnr_innovate_media.gif" class="alignleft" />The only developer conference dedicated to payments, the <a href="http://www.paypal-xinnovate.com/index.html">PayPal X Innovate 2010 Developer Conference</a> invites developers to explore new ways to integrate payments into web pages, applications, and products using PayPal's open, global APIs.  Developers get the chance to code live with PayPal engineers; attend hands-on technical sessions; and network with 2000 peers. Register by September 15th and save $100. <a href="https://www.paypal-xinnovate.com/index.html">Register now</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@PayPalx%20for%20sponsoring%20@rww.%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank PayPal X Innovate 2010 Developer Conference on Twitter</a> for making ReadWriteWeb possible.</em></p>

<a name="toopia"></a>
<h2>Toopia</h2>

<p><img alt="sponsor_rwwap_0210.jpg" src="http://www.readwriteweb.com/sponsor_rwwap_0210.jpg" width="160" height="305" align="right" /><a href="http://www.toopia.com" rel="nofollow">Nicolas Koenig</a> is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called <a href="http://www.toopia.com">Toopia</a>. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. <a href="http://www.readwriteweb.com/iphone" rel="nofollow">Download the ReadWriteWeb iPhone application here</a>.</p>

<p><em>Thank <a href="http://twitter.com/home?status=Thanks%20@Toopia%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Toopia</a> on Twitter for making ReadWriteWeb possible.</em></p>

<p>The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.</p>

<p><strong>Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's?</strong> <a href="mailto:sean@readwriteweb.com">Drop us a line</a> and let's talk.</p>

<p>Thanks to all our sponsors and our readers for your support!</p>
<strong><a href="http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_092610.php#comments-open">Discuss</a></strong>
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</div><img src="http://feeds.feedburner.com/~r/readwriteweb/~4/AqbWHMF9HCM" height="1" width="1"/>]]></content:encoded>
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		<title>Check Out the Companies That Make ReadWriteWeb Possible</title>
		<link>http://i-penny.com/check-out-the-companies-that-make-readwriteweb-possible-19/</link>
		<comments>http://i-penny.com/check-out-the-companies-that-make-readwriteweb-possible-19/#comments</comments>
		<pubDate>Sun, 19 Sep 2010 18:00:00 +0000</pubDate>
		<dc:creator>penny</dc:creator>
				<category><![CDATA[Improve Life]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Sponsors]]></category>

		<guid isPermaLink="false">http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_091910.php</guid>
		<description><![CDATA[Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say tha...]]></description>
			<content:encoded><![CDATA[<p><img alt="sponsors_thankyou-1.png" src="http://www.readwriteweb.com/images/sponsors_thankyou-1.png" width="150" height="150" />Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say thanks to the companies that make ReadWriteWeb happen by tweeting them (see the link below each sponsor) or following them using our Twitter list.</p>

<p>Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our <a href="http://readwriteweb.com/advertise">advertising page</a> or <a href="mailto:sales@readwriteweb.com">email our COO</a>.</p>
<p align="right"><em>Sponsor</em><br /><a href='http://d.ads.readwriteweb.com/ck.php?n=21904&amp;cb=21904' ><img src='http://d.ads.readwriteweb.com/avw.php?zoneid=14&amp;cb=21904&amp;n=21904' border='0' alt='' /></a></p>

<hr>

<p><em>Skip to info about:</em>
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/lG3DRemKTxU/check_out_the_companies_that_make_readwriteweb_possible_091910.php#medill">Medill School of Journalism</a>: Digital journalism programs |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/lG3DRemKTxU/check_out_the_companies_that_make_readwriteweb_possible_091910.php#btbuckets">BTBuckets</a>: Free personalization and on-site behavioral targeting tool |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/lG3DRemKTxU/check_out_the_companies_that_make_readwriteweb_possible_091910.php#mashery">Mashery</a>: API management services |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/lG3DRemKTxU/check_out_the_companies_that_make_readwriteweb_possible_091910.php#conduit">Conduit</a>: Customized components |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/lG3DRemKTxU/check_out_the_companies_that_make_readwriteweb_possible_091910.php#alcatellucent">Alcatel-Lucent</a>: Application developer platform |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/lG3DRemKTxU/check_out_the_companies_that_make_readwriteweb_possible_091910.php#paypal">PayPal X Innovate 2010 Developer Conference</a>: Developer conference dedicated to payments |
<a href="http://feedproxy.google.com/~r/readwriteweb/~3/lG3DRemKTxU/check_out_the_companies_that_make_readwriteweb_possible_091910.php#toopia">Toopia</a>: Our iPhone app developer
</p>

<hr>
<br />

<p><a name="medill"></a><br />
<h2>Medill School of Journalism</h2></p>

<p><img alt="sponsor_medillreadwriteweb.jpg" src="http://www.readwriteweb.com/sponsor_medillreadwriteweb.jpg" width="270" height="166" align="right" />The <a href="http://www.medill.northwestern.edu"  rel="nofollow">Medill School of Journalism</a> at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of <a href="http://www.medill.northwestern.edu/innovation/default.aspx"  rel="nofollow">interactive publishing</a>, or by videography for the <a href="http://www.medill.northwestern.edu/innovation/page.aspx?id=134783"  rel="nofollow">small screen</a>. Maybe you are an <a href="http://www.medill.northwestern.edu/journalism/grad/page.aspx?id=125579"  rel="nofollow">experienced professional</a> looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@MedillSchool%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank the Medill School of Journalism on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><a name="btbuckets"></a><br />
<h2>BTBuckets</h2></p>

<p><img alt="btbuckets_250.jpg" src="http://www.readwriteweb.com/btbuckets_250.jpg" width="250" height="247" class="alignleft" /><a href="http://btbuckets.com/">BTBuckets</a> is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups.  With a simple installation process (a
single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.</p>
<p>BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic.  Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@btbuckets%20for%20sponsoring%20@rww.%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank BTBuckets on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><a name="mashery"></a><br />
<h2>Mashery</h2></p>

<p><img src="http://www.readwriteweb.com/images/api_diagram.gif" align="left" width="352" height="155" /><a href="http://d.ads.readwriteweb.com/ck.php?oaparams=2__bannerid=17__zoneid=5__cb=1deab509ab__r_id=2bba0244d8a5895a61b9b73d1834f96c__r_ts=kuo121__oadest=http://www.mashery.com/netflix/" rel="nofollow">Mashery</a> is a platform for Web services, allowing companies to manage their APIs using Mashery's expertise. At the "Business of APIs" conference, Mashery CEO Oren Michels <a href="http://blog.mashery.com/2008/11/03/the-business-of-apis-mashery/" rel="nofollow">explained to the audience</a> that while APIs are a technology, their use is a business decision. He went on to say that Mashery has helped customers such as WhitePages.com, Thumbplay, Compete.com, and Calais. Check out the white paper "<a href="http://www.mashery.com/solution/downloads.html?id=2" rel="nofollow">Five steps to scaling your business development using Web services</a>" to discover how you can use APIs for your business.</p>

<p>You can find out more about APIs and their business use at <a href="http://d.ads.readwriteweb.com/ck.php?oaparams=2__bannerid=17__zoneid=5__cb=1deab509ab__r_id=2bba0244d8a5895a61b9b73d1834f96c__r_ts=kuo121__oadest=http://www.mashery.com/netflix/" rel="nofollow">www.mashery.com</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@mashery%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Mashery on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><a name="conduit"></a><br />
<h2>Conduit</h2></p>

<p><img src="http://www.readwriteweb.com/sonsor_conduit.gif" width="270" height="60" class="mt-image-left" style="float: right" /> <a href="http://www.conduit.com/" rel="nofollow">Conduit</a> enables Web publishers to distribute their offerings both directly and through its global network of 250,000 publishers and their 170 million users. The Conduit platform is a powerful marketing tool that allows you to offer the best of your site through <a href="http://www.conduit.com/Apps/Overview.aspx" rel="nofollow">apps</a> or a Community <a href="http://www.conduit.com/Toolbar/Benefits.aspx" rel="nofollow">Toolbar</a>, sending desktop alerts to your users, and much more.</p>
<p>The Conduit platform opens a new world of content sharing. Your site visitors can add your content right to their browser by clicking on a branded <a href="http://www.conduit.com/Marketplace/2go.aspx" rel="nofollow">2go button</a> that you place on your site. You can also share your content in the <a href="http://apps.conduit.com/" rel="nofollow">Conduit App</a> Marketplace where all the publishers and users in the Conduit network can grab it.</p>
<p>The platform has been adopted by major brands such as Fox News, iWin, Major League Baseball, TechCrunch, and Travelocity, as well as thousands of small and medium organizations in 120 countries.</p>
<p> If you would like to Conduit your website, go to <a href="http://www.conduit.com/" rel="nofollow">www.conduit.com</a>. </p>
<p><em><a href="http://twitter.com/home?status=Thanks%20@ConduitYourSite%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Conduit on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><a name="alcatellucent"></a><br />
<h2>Alcatel-Lucent</h2></p>

<p><img alt="sponsor_al_logo.jpg" src="http://www.readwriteweb.com/sponsor_al_logo.jpg" width="250" height="91" class="alignleft" />Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.</p>
<p>With the launch of the <a href="http://www.openapiservice.com" rel="nofollow">Alcatel-Lucent Developer Platform</a>, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.</p>
<p>The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@openapiservice%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank Alcatel-Lucent on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><a name="paypal"></a><br />
<h2>PayPal X Innovate 2010 Developer Conference</h2></p>

<p><img src="http://www.readwriteweb.com/bnr_innovate_media.gif" class="alignleft" />The only developer conference dedicated to payments, the <a href="http://www.paypal-xinnovate.com/index.html">PayPal X Innovate 2010 Developer Conference</a> invites developers to explore new ways to integrate payments into web pages, applications, and products using PayPal's open, global APIs.  Developers get the chance to code live with PayPal engineers; attend hands-on technical sessions; and network with 2000 peers. Register by September 15th and save $100. <a href="https://www.paypal-xinnovate.com/index.html">Register now</a>.</p>

<p><em><a href="http://twitter.com/home?status=Thanks%20@PayPalx%20for%20sponsoring%20@rww.%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Thank PayPal X Innovate 2010 Developer Conference on Twitter</a> for making ReadWriteWeb possible.</em></p>

<p><a name="toopia"></a><br />
<h2>Toopia</h2></p>

<p><img alt="sponsor_rwwap_0210.jpg" src="http://www.readwriteweb.com/sponsor_rwwap_0210.jpg" width="160" height="305" align="right" /><a href="http://www.toopia.com" rel="nofollow">Nicolas Koenig</a> is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called <a href="http://www.toopia.com">Toopia</a>. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. <a href="http://www.readwriteweb.com/iphone" rel="nofollow">Download the ReadWriteWeb iPhone application here</a>.</p>

<p><em>Thank <a href="http://twitter.com/home?status=Thanks%20@Toopia%20for%20sponsoring%20@rww.%20%20ReadWriteWeb%20is%20one%20of%20my%20favorite%20blogs,%20and%20they%20couldn't%20do%20it%20without%20you." rel="nofollow">Toopia</a> on Twitter for making ReadWriteWeb possible.</em></p>

<p>The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.</p>

<p><strong>Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's?</strong> <a href="mailto:sean@readwriteweb.com">Drop us a line</a> and let's talk.</p>

<p>Thanks to all our sponsors and our readers for your support!</p>
<strong><a href="http://www.readwriteweb.com/archives/check_out_the_companies_that_make_readwriteweb_possible_091910.php#comments-open">Discuss</a></strong>
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